Template Requirements

To keep templates high-quality and secure, we’ve outlined clear standards. Submitting means your template meets them.

Expectations

What we offer creators, how the review process works, and what we ask in return.

Framer gives creators a lot: 100% of template earnings, 50% of referral revenue, and access to a fast-growing, highly visible platform. No listing fees. We actively promote great work.

Framer gives creators a lot: 100% of template earnings, 50% of referral revenue, and access to a fast-growing, highly visible platform. No listing fees. We actively promote great work.

Framer gives creators a lot: 100% of template earnings, 50% of referral revenue, and access to a fast-growing, highly visible platform. No listing fees. We actively promote great work.

To maintain quality, every template is reviewed manually. We often go back and forth with creators to refine things before publishing. The best work gets through.

To maintain quality, every template is reviewed manually. We often go back and forth with creators to refine things before publishing. The best work gets through.

To maintain quality, every template is reviewed manually. We often go back and forth with creators to refine things before publishing. The best work gets through.

If you’re rejected, read the feedback, revise, and resubmit. We’re here to help you build something successful — not just ship fast.

If you’re rejected, read the feedback, revise, and resubmit. We’re here to help you build something successful — not just ship fast.

If you’re rejected, read the feedback, revise, and resubmit. We’re here to help you build something successful — not just ship fast.

Originality

Your template should be uniquely yours.

No copied or reused layouts from other templates or sites.

No copied or reused layouts from other templates or sites.

No copied or reused layouts from other templates or sites.

Derivative or lightly modified designs may be rejected.

Derivative or lightly modified designs may be rejected.

Derivative or lightly modified designs may be rejected.

Focus on distinct structure, interaction, and tone.

Focus on distinct structure, interaction, and tone.

Focus on distinct structure, interaction, and tone.

Design

Templates should be polished and consistent.

Cohesive styling across pages and components.

Cohesive styling across pages and components.

Cohesive styling across pages and components.

High-quality visuals and media throughout.

High-quality visuals and media throughout.

High-quality visuals and media throughout.

Strong visual hierarchy and use of contrast.

Strong visual hierarchy and use of contrast.

Strong visual hierarchy and use of contrast.

Consistent typography with minimal variation.

Consistent typography with minimal variation.

Consistent typography with minimal variation.

Animations enhance clarity or structure — not just for flair.

Animations enhance clarity or structure — not just for flair.

Animations enhance clarity or structure — not just for flair.

Layout

Structure content clearly and responsively.

Use consistent spacing and whitespace.

Use consistent spacing and whitespace.

Use consistent spacing and whitespace.

Build responsive, fluid layouts using Stacks.

Build responsive, fluid layouts using Stacks.

Build responsive, fluid layouts using Stacks.

Support dynamic content with auto-height sections.

Support dynamic content with auto-height sections.

Support dynamic content with auto-height sections.

Avoid horizontal scrolling or broken layouts.

Avoid horizontal scrolling or broken layouts.

Avoid horizontal scrolling or broken layouts.

Make each page layout feel distinct.

Make each page layout feel distinct.

Make each page layout feel distinct.

Text

Typography and content should be thoughtful.

Use Framer text styles consistently.

Use Framer text styles consistently.

Use Framer text styles consistently.

Match fonts to the overall vibe of the template.

Match fonts to the overall vibe of the template.

Match fonts to the overall vibe of the template.

Avoid placeholder copy like lorem ipsum.

Avoid placeholder copy like lorem ipsum.

Avoid placeholder copy like lorem ipsum.

Keep typography clean, balanced, and readable.

Keep typography clean, balanced, and readable.

Keep typography clean, balanced, and readable.

Responsive

Templates must work across all screen sizes.

Test breakpoints to avoid cut-off content.

Test breakpoints to avoid cut-off content.

Test breakpoints to avoid cut-off content.

Thoughtfully adapt layouts for mobile.

Thoughtfully adapt layouts for mobile.

Thoughtfully adapt layouts for mobile.

CMS

Use CMS intentionally and clearly.

Structure collections around actual use cases.

Structure collections around actual use cases.

Structure collections around actual use cases.

Label fields clearly and avoid unnecessary complexity.

Label fields clearly and avoid unnecessary complexity.

Label fields clearly and avoid unnecessary complexity.

Don’t add unnecessary or unused collections.

Don’t add unnecessary or unused collections.

Don’t add unnecessary or unused collections.

Code

Enhance with care.

Keep custom code scoped, documented, and clean.

Keep custom code scoped, documented, and clean.

Keep custom code scoped, documented, and clean.

Don’t interfere with Framer’s editor or expected behavior.

Don’t interfere with Framer’s editor or expected behavior.

Don’t interfere with Framer’s editor or expected behavior.

Effects

Animations should support, not distract.

Keep motion subtle and purposeful.

Keep motion subtle and purposeful.

Keep motion subtle and purposeful.

Avoid overuse of transitions or large movements.

Avoid overuse of transitions or large movements.

Avoid overuse of transitions or large movements.

Ensure scroll effects are smooth and unobtrusive.

Ensure scroll effects are smooth and unobtrusive.

Ensure scroll effects are smooth and unobtrusive.

Assets

Use clean, licensed, optimized media only.

No unlicensed or placeholder visuals.

No unlicensed or placeholder visuals.

No unlicensed or placeholder visuals.

Ensure all images and icons are relevant and styled consistently.

Ensure all images and icons are relevant and styled consistently.

Ensure all images and icons are relevant and styled consistently.

Remove unused assets or broken links.

Remove unused assets or broken links.

Remove unused assets or broken links.

Tags

Metadata helps discovery.

Use 3–5 short, relevant tags.

Use 3–5 short, relevant tags.

Use 3–5 short, relevant tags.

No brand names, duplicates, or tag stuffing.

No brand names, duplicates, or tag stuffing.

No brand names, duplicates, or tag stuffing.

Accessibility

Make your template usable by everyone.

Use sufficient color contrast for text and UI elements.

Use sufficient color contrast for text and UI elements.

Use sufficient color contrast for text and UI elements.

Add alt text to all meaningful images.

Add alt text to all meaningful images.

Add alt text to all meaningful images.

Avoid relying on hover-only interactions.

Avoid relying on hover-only interactions.

Avoid relying on hover-only interactions.

Use semantic tags where appropriate (e.g. nav, main, footer).

Use semantic tags where appropriate (e.g. nav, main, footer).

Use semantic tags where appropriate (e.g. nav, main, footer).

Performance

Speed and stability matters.

Templates load fast and avoid layout shift.

Templates load fast and avoid layout shift.

Templates load fast and avoid layout shift.

No heavy media or third-party bloat.

No heavy media or third-party bloat.

No heavy media or third-party bloat.

Pass Framer’s core performance checks.

Pass Framer’s core performance checks.

Pass Framer’s core performance checks.

Marketplace

Your listing should match the product.

Clean, typo-free title and description.

Clean, typo-free title and description.

Clean, typo-free title and description.

Screenshots reflect the live version accurately.

Screenshots reflect the live version accurately.

Screenshots reflect the live version accurately.

Pricing aligns with complexity and quality.

Pricing aligns with complexity and quality.

Pricing aligns with complexity and quality.

Support

Set clear expectations with buyers.

Add support contact if you offer it.

Add support contact if you offer it.

Add support contact if you offer it.

Say clearly if you don’t.

Say clearly if you don’t.

Say clearly if you don’t.

Submit

Double check these before heading to the Creators Dashboard to start the process.

Your template follows all requirements.

Your template follows all requirements.

Your template follows all requirements.

Content is original and fully licensed.

Content is original and fully licensed.

Content is original and fully licensed.

Layouts are responsive and polished.

Layouts are responsive and polished.

Layouts are responsive and polished.

Links and interactions work as expected.

Links and interactions work as expected.

Links and interactions work as expected.

Your listing (title, screenshots, tags) is clear and accurate.

Your listing (title, screenshots, tags) is clear and accurate.

Your listing (title, screenshots, tags) is clear and accurate.

FAQ

What gets a template rejected?

Templates are usually rejected for missing core requirements — originality, layout issues, broken links, or copyright violations. Always review this list closely before submitting.

What gets a template rejected?

Templates are usually rejected for missing core requirements — originality, layout issues, broken links, or copyright violations. Always review this list closely before submitting.

What gets a template rejected?

Templates are usually rejected for missing core requirements — originality, layout issues, broken links, or copyright violations. Always review this list closely before submitting.

What should I do after a rejection?

Read the feedback, revisit the requirements, and review published templates for inspiration. Framer Academy is a great resource to help you improve and resubmit.

What should I do after a rejection?

Read the feedback, revisit the requirements, and review published templates for inspiration. Framer Academy is a great resource to help you improve and resubmit.

What should I do after a rejection?

Read the feedback, revisit the requirements, and review published templates for inspiration. Framer Academy is a great resource to help you improve and resubmit.

Will I be notified if my template is rejected?

Yes. We’ll let you know if your submission doesn’t meet the bar. While we aim to offer feedback, we can’t guarantee notes on every rejection — especially when many fundamentals are missing.

Will I be notified if my template is rejected?

Yes. We’ll let you know if your submission doesn’t meet the bar. While we aim to offer feedback, we can’t guarantee notes on every rejection — especially when many fundamentals are missing.

Will I be notified if my template is rejected?

Yes. We’ll let you know if your submission doesn’t meet the bar. While we aim to offer feedback, we can’t guarantee notes on every rejection — especially when many fundamentals are missing.

How do I include a refund policy with my Template?

Add refund info on your checkout page (e.g. Lemon Squeezy, Stripe, Polar, or Gumroad) so buyers know what to expect.

How do I include a refund policy with my Template?

Add refund info on your checkout page (e.g. Lemon Squeezy, Stripe, Polar, or Gumroad) so buyers know what to expect.

How do I include a refund policy with my Template?

Add refund info on your checkout page (e.g. Lemon Squeezy, Stripe, Polar, or Gumroad) so buyers know what to expect.