How Framer found success after a massive pivot

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If you were browsing the web circa 1998, splash pages were everywhere. Flash-powered intros with dramatic music, spinning logos, and “Welcome to our website!” animations were a standard part of the design process. Those days are long gone, but they haven't vanished entirely. Brands still use splash pages for age verification, country and language selection, or simply to create a bold first impression.

In this podcast I share the story of Framer’s pivot. The podcast details the difficult decision to pivot and the disagreements that arose during the process. The story of Framer’s pivot is a valuable lesson for entrepreneurs and startup teams. Sometimes, it’s necessary to make difficult decisions and pivot away from what might seem like a promising idea. But by staying true to your core mission and expertise, you can create even more innovative and successful products in the long run.

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Hand pointing at a glowing framer logo
Hand pointing at a glowing framer logo
Hand pointing at a glowing framer logo

Step into the future of design

Join thousands of designers and teams using Framer to turn ideas into high-performing websites, fast.