Unlike typical web pages cluttered with navigation menus, social media links, and competing calls to action, squeeze pages eliminate every possible escape route. They give visitors a binary choice: sign up for your offer or leave. This focus is what makes squeeze pages so effective at converting visitors into leads.
In this guide, you'll learn why squeeze pages work, see high-performing examples, and discover how to design squeeze pages that capture more leads and boost conversion rates.
What is a squeeze page and why do you need one?
A squeeze page is a focused landing page built around one specific goal: collecting your visitors’ contact information in exchange for something valuable.
The name comes from the idea that these pages “squeeze” information from visitors by creating focused pressure around the opt-in form. After removing navigation menus, sidebar links, and competing calls-to-action, what's left is a clean, purposeful page that makes signing up the obvious next step.
What defines a squeeze page:
Single conversion objective (usually email signups)
Minimal design with no competing elements or escape routes
Lead magnet that’s valuable enough for people to hand over their email
Clear value proposition explaining what visitors get for signing up
Unlike sales-focused landing pages that push for immediate transactions, squeeze pages play the long game. The leads you capture via squeeze pages become more valuable over time when nurtured through email sequences and targeted follow-up campaigns.
Why create a squeeze page?
Squeeze pages are ideal for boosting your conversion rate when your only goal is to get visitors to share their email.
Squeeze pages make sense when:
Your sales happen after building relationships. When your revenue comes from follow-up offers rather than immediate purchases, capturing leads should be your primary goal.
You're targeting cold traffic. People who don't know your brand yet are more likely to share an email for something valuable than make an immediate purchase.
You have a high-ticket offer. Expensive products or services usually require multiple touchpoints before people are ready to purchase
You're running paid ads. Every visitor costs money, so you need the highest possible conversion rate to make your ad spend profitable.
Business models that get the most from squeeze pages include SaaS companies offering free trials or demos, B2B service providers with complex sales cycles, newsletters and digital products, and consultants and agencies. Since each of these businesses needs to educate prospects or build trust, offering lead magnets via squeeze pages makes sense.
Squeeze pages are less effective for businesses that need immediate transactions, like ecommerce stores or local service providers where customers are ready to buy now. In those cases, product pages or booking forms typically work better than asking for email addresses first.
Squeeze page vs. landing page: what's the difference?
Landing pages are any standalone web pages you create for specific marketing campaigns. You might build a landing page to sell a product, promote a webinar, generate demo requests, or drive event registrations. Landing pages can be as simple or complex as needed, and might include detailed product information, customer stories, pricing comparisons, and multiple ways for visitors to take action.
Squeeze pages have a much narrower focus: they exist only to capture contact information by offering something valuable in return. You're essentially making a trade by offering your free eBook, checklist, or video training in exchange for an email address.
Your choice depends on what you're trying to accomplish. If you're selling to people who are ready to buy now, a detailed landing page with pricing and features makes sense. But if you want to build an audience of potential future customers, a squeeze page offering valuable content works better as your first touchpoint.
5 squeeze page examples driving real results
Want to see squeeze page best practices in the wild? These five examples show exactly how successful companies use squeeze pages to capture leads, along with specific lessons you can apply to your own pages.
1. Starter Story
Most homepages have multiple links, goals, and calls to action, but Starter Story is a rare example of a homepage that functions as a true squeeze page. It’s nearly impossible to navigate to other parts of the site. You can click one link in the footer and another in the dropdown navigation menu, but apart from that, there’s nothing to do but sign up.
Starter Story’s squeeze page gets everything right. It has a benefit-driven headline, compelling social proof, and a signup incentive you can’t get anywhere else. There’s also a preview of what you’ll get access to that reduces hesitation by showing specific examples.
2. Gong
In exchange for downloading a whitepaper, businesses traditionally ask for everything from your job title to your phone number. This is terrible for conversion rates. Gong sensibly asks for just an email address.
Gong’s lead magnets offer impressive value. In the example above, Gong’s team analyzed 519,000 call recordings to identify the most successful sales tactics. You can also see a visual preview of the download along with a “What you’ll learn” summary. The only missed opportunity here is the headline, which ought to be more benefit-oriented.
3. Justin Welsh
Most newsletter signup pages are pretty basic. Justin Welsh’s is different: it’s gorgeous to look at, elevates his brand, and is clearly designed with intention. Testimonials from well-known creators are integrated above the fold, and clever button text (”Join 175K+ Readers”) adds social proof to the call-to-action.
As you scroll down the page, you can preview past issues of the newsletter to get a better sense of the content quality. After signing up, the thank you page asks a few optional questions that are used to send you more relevant emails.
4. Notion
Notion’s product comparison page doubles as a squeeze page. What’s unique is how consistently email signup forms are woven into the page’s copy; there are a total of five opportunities to enter your email as you scroll down.
In addition to feature comparisons and clever illustrations, Notion also includes positive quotes from journalists, lists of industry awards, and a dozen testimonials from happy customers. When you add your email, you’re funneled directly into the signup process for the free version of the app.
5. Atomic Habits
With over three million subscribers, James Clear has one of the biggest newsletters in the world. But he doesn’t lean on his newsletter’s popularity to drive signups. Instead, he offers a free chapter of his best-selling book Atomic Habits. It’s the perfect example of “everyone wins” lead magnet alignment: James Clear is offering something valuable for free that also warms up his audience and makes them more primed to buy from him.
The post-signup thank you page is fantastic. New subscribers get instant access to the first chapter of the book, the option to sign up for a free 30-day email course, and an overview of the content they’ll get from the newsletter moving forward.
How to create a squeeze page
To build an effective squeeze page, focus on what motivates your specific audience to take action—and remove everything that doesn't support that goal. Here's how to design squeeze pages that convert.
1. Create an irresistible offer
Website visitors are reluctant to part with their email address. This makes sense: in addition to privacy concerns and the risk of unwanted spam, they also have to be willing to sort through any communication you send them in the future. If you want to overcome those objections, you need an offer that makes saying “yes” a no-brainer.
Start by tapping your audience’s deepest motivations. For example, “How to Make Yourself Layoff-Proof in 30 Days” is a much better offer than “5 Networking Tips for Career Growth.”
What makes an offer irresistible:
Immediate access
Easy to consume the information and quick to get value
Unique data or perspectives that people can’t get anywhere else
Specific deliverables and outcomes (like “15 sales emails that get responses in 24 hours”)
Some audiences respond better to guides or whitepapers, while others want more tactical offers like templates. Experiment with different formats to see what resonates.
2. Write a clear, benefit-focused headline
You only have a few seconds to convince someone your offer is worth their attention. You need to communicate value immediately and lower the perceived risk of taking action—all in just a few words.
Focus on the outcome your audience wants rather than describing what you're giving them. For example, Creator Science’s newsletter squeeze page leads with the headline “Become a smarter creator in 10 minutes per week.”
3. Focus your copy on a single problem and solution
Your squeeze page copy should feel like a conversation with someone who understands your audience's situation perfectly. Avoid jargon and instead use simple language that addresses one core problem and positions your offer as the solution.
Keep paragraphs short and scannable, since most people will skim your page rather than reading every word.
4. Be specific with your call-to-action
Make your CTA button the most obvious element on the page. Avoid generic terms like “Download” or “Submit.” Instead, focus on specific language like “Get my free guide” that reinforces the exchange of value that’s happening.
You can also use your CTA to reinforce your social proof, as Justin Welsh does with his ”Join 175K+ Readers” button.
5. Remove every possible distraction
Squeeze pages work because they limit choices. Avoid the temptation to add gateways to other areas of your site, since every additional link, menu item, or competing message gives people reasons to leave without converting.
Strip out sidebar widgets, footer links, and social media icons. The only links should be legally required ones like privacy policies. Removing your navigation menu is worth considering, too.
6. Add social proof
The type of social proof your squeeze page needs depends on the audience you’re targeting. CXL’s squeeze page, which targets a largely corporate audience, relies entirely on logos of prominent companies like Google and Accenture.
Most brands should feature testimonials from individuals. If possible, make them specific to your lead magnet rather than using general praise for your company. Place social proof above the fold as well as near any other opt-in forms on your page so it can address last-minute hesitation.
7. Use multiple opt-in opportunities
A minimalistic squeeze page can get away with just one signup form. Longer squeeze pages need to give visitors more chances to sign up.
Include your opt-in form in multiple locations:
At the top of the page for immediate action-takers
In the middle after you've built value
At the bottom for people who need to read everything before deciding
As part of an exit-intent popup for users who leave without signing up
Keep your forms as simple as possible. Email addresses alone are usually enough.
8. Optimize your thank you page
What happens after someone signs up is just as important as getting them to sign up. Your thank you page sets expectations for the relationship and can immediately deliver additional value.
Use this page to:
Confirm what they'll receive and when
Provide instant access to your lead magnet
Suggest next steps like following you on social media, booking a consultation, or downloading related resources
A well-designed thank you page can turn a single opt-in into deeper engagement with your brand.
Use Framer to build squeeze pages that turn visitors into leads
Now that you understand squeeze page psychology, conversion-focused design, and the tactics that actually drive signups, you have everything you need to build pages that grow your email list. Unfortunately, this is where many people hit a wall. Even when you know exactly what your squeeze page should accomplish, building it often means waiting weeks for developers or wrestling with limited page builders.
Framer solves this by allowing you to build and launch squeeze pages without waiting on developers. Marketing and design teams can use Framer's drag-and-drop builder to quickly create squeeze page variants for different offers, making it faster to launch, test, and optimize for better conversion rates.
Ready to create your own squeeze page? Get inspiration from the examples in the Framer Gallery, choose from thousands of templates to get started quickly, and sign up for Framer to start building today.
