Intro to SEO in Framer

Framer optimises your pages for great SEO performance out of the box and gives you full control over SEO markup, indexing rules, redirects, and more.

On this page we'll give an overview of SEO features of Framer and how you can get started ensuring your site has great SEO. If you don't have an SEO strategy already, we recommend checking out our guide to get the most of your site's SEO potential.

SEO Optimising your Framer Site

By default Framer sites are performance optimised for SEO and implement features such as sitemap.xml and robots.txt automatically. If you want to go beyond what is done automatically, Framer gives you the tools to help you get the most of your content. Here's a quick overview of how to get started SEO optimising your site.

Add Meta Titles and Descriptions to your pages

In your site settings you're able to give custom Title and Description meta for each of your pages. You can even set custom Titles & Descriptions for your CMS pages. These help search engines get a sense for what you page is about.

Adding useful copy to your site title and description can help drive more clicks to search results, which has a positive import on your SEO performance. To add a meta description or title for your site, go to your site settings and select the page you wish you add meta for.

Utilise CMS Detail Pages

If you have content such as a blog, news articles, documentation, etc. we recommend using the built-in CMS. This will allow you to easily render lists of your content, as well as automatically generate pages of each piece of content which search engines can see and parse.

Use Semantic Text and Elements

Using the proper semantic text and elements on your page is important for accessibility as well as SEO. For instance, having a strong main heading (H1) is important to your SEO performance. You can manually tweak semantic tags on elements, from headers to image descriptions to help search engines structure your page. Learn more.

Try Structured Content / Schema Markup with JSON-LD

Implementing Structured Data using JSON-LD will give your pages special search result features and enhancements for content like events, articles, books, and more.

Use Redirects to never lose traffic

When replacing pages with a new design and securing alternative paths in the case of a typo, or just changing your site structure around – you want to ensure that old link traffic smoothly transitions to your new page.

In Framer you can create redirects directly inside of your Site Settings. Simply input the old URL and input the path you wish to redirect it to.

Measuring your SEO success

Framer has built in analytics so you can track your overall site traffic as well as which sources the traffic is coming from. You can start see if your SEO setup is starting to pay off. Learn more about analytics in Framer.

In addition to built-in analytics, Framer also has a site setting for adding Google analytics. Just add your analytics id and we take care of configuring your scripts for you.