Guide to SEO features and tools

SEO optimization

By default, Framer sites are optimized for SEO performance and include features like sitemap.xml and robots.txt automatically. If you want to go beyond the automatic optimization, Framer provides tools to help you maximize your content's potential. Here's a quick overview of how to start optimizing your site for SEO.

Add meta titles and descriptions

In your site settings, you can provide custom title and description metadata for your entire site or customize them for each page. You can also set custom titles & descriptions for your CMS pages. These elements help search engines understand the content and purpose of your page. Watch this video tutorial for more information.

Adding compelling copy to your site's title and description can increase clicks on search results, improving your SEO performance.

Keywords

In the past, people used to add keywords in a specific section to manipulate search engines. However, search engines now ignore those keyword sections. Instead, they analyze all the text on your site and extract relevant keywords. These keywords are determined based on their presence on your page, in your domain, and if other sites link to your site using those keywords.

There isn't much you can do to influence this process other than creating high-quality content that incorporates the keywords you want to rank for. There are various tools and resources available to assist you with this.

CMS detail pages

If you have content such as a blog, news articles, or documentation, it is recommended to use the built-in CMS (Content Management System). This allows you to easily display lists of your content and automatically generate pages for each piece of content. Search engines can then crawl and analyze these pages.

Semantic text and elements

Using proper semantic text and elements on your page is crucial for both accessibility and SEO. For example, having a strong main heading (H1) is important for SEO performance. You can manually adjust semantic tags on elements such as headers and image descriptions to help search engines understand the structure of your page.

Structured data with JSON-LD

Consider implementing Structured Data using JSON-LD. This will provide special search result features and enhancements for content such as events, articles, books, and more.

Redirects to retain traffic

When replacing pages with a new design or reorganizing your site structure, it's important to use redirects to ensure a smooth transition for old link traffic. This helps prevent any loss of traffic due to typos or changes in your site structure.

You can create redirects in Framer by accessing your Site Settings. Just enter the old URL and specify the desired redirection path.

Analytics

Track your SEO success with Framer's built-in analytics. Measure your site traffic and identify its sources. Start seeing if your SEO setup is paying off. Explore more about analytics in Framer.

Framer has a built-in analytics feature. Additionally, it offers a site setting to integrate Google Analytics. Simply enter your analytics ID, and we will handle the configuration of your scripts.