A system built for scale

Bilt needed a modular foundation that could grow as fast as their business. Traditional handoff processes were too slow. With Framer, they built a component system powered by Framer’s CMS. This gave them the freedom to add pages and sections instantly, while keeping the brand consistent and future-proof.

Full collaboration, all in real-time

The project began with a simple ask. Bilt wanted a flexible landing page for paid traffic. They partnered with Trueform, known for building world-class Framer sites at speed. From the start, collaboration was key. Framer’s live multi-user editing, commenting, and granular permissions made it possible for Bilt and Trueform to work side by side. Everyone moved quickly, without dev handoff slowing things down.

A brand refresh in real-time

As the page took shape, it became clear the potential was bigger than a single campaign. Shifting a landing page into a homepage meant elevating design, messaging, and experience all at once. Framer gave Bilt the speed to make that transition without losing momentum. Adjustments could be made in minutes, not weeks, which made it possible to expand into a brand refresh.

Robert Myrsäter, Head of Design sees that design quality as a key differentiator:

“The further we got in the project, the more it made sense for this to be not only the primary touchpoint for paid traffic, but for all traffic to our site.”

Building a Design System

Now Bilt uses Framer to extend this design treatment across every landing page. The goal is to create a full design system for the logged-out experience. By working in Framer, the marketing team can keep control of their most important pages while scaling consistently. The homepage was just the start.