How to optimize the PageSpeed Insights score

Maybe don’t – because it doesn’t matter

PageSpeed Insights scores don’t affect SEO

PSI scores have no effect on search rankings (source, source). What matters for SEO is Core Web Vitals, as confirmed by Google.

The difference is that PSI runs tests on simulated, slow Android devices, while Core Web Vitals collect real-world data from actual visitors (learn more). As a result, your PSI score might remain low even when your Core Web Vitals are excellent. In such cases, you can safely ignore the PSI score.

To check your Core Web Vitals, use Google Search Console.

PageSpeed Insights recommendations aren't accurate

PSI recommendations can provide optimization ideas, but they are often unreliable. Implementing them doesn’t always improve real-world performance or even the PSI score itself. Here’s an example.

if you do, avoid common pitfalls

1. Run several tests

PSI scores vary significantly between tests, sometimes by up to 15 points. To get a realistic average, run the test at least three times and take the median or mean.

To bypass waiting between runs (PSI shows identical results if re-run immediately), append a query parameter to your URL, such as ?1234 (e.g., my-site.com/my-page/?1234).

2. Follow performance best practices

Focus on optimizing your site using Framer's performance best practices. This guide includes tips for optimizing images, fonts, and other elements specifically for Framer sites.

Ensure your site is fully optimized and free of warnings when publishing. This not only improves user experience but also supports better SEO.

Still experiencing the issue after following the steps above? Create a support ticket in the Community.