How to A/B test with Framer?

A/B testing, also known as split testing, is a valuable technique used to compare multiple variants of a webpage or user interface in order to determine which one performs better. The goal of A/B testing is to make informed decisions based on data when it comes to design changes or optimizations.

Framer doesn't have built-in support for AB testing given that every company has different preferences when it comes to A/B Testing. Instead, you can integrate the A/B test third-party tool you prefer.

Tools like Optimizely, Growthbook, VWO, Mida, and Sumatra offer functionalities that allow you to set up and run experiments. These tools divide your website visitors into different groups and show each group a different design variation. By monitoring user engagement, conversion rates, and other relevant metrics, these tools help you analyze and compare the performance of different design variants.

There are generally two ways of integrating such tools:

  • Pasting a script that the tools provide inside the <head> of the Framer Site. Learn more here.

  • Creating different versions in Framer of the landing page you'd like to test and feeding the URLs to the tool of your choice to split the traffic among the URLs.

There are more advanced ways to do very granular A/B testing with Framer, such as how LottieFiles integrated Framer with Growthbook, however they require engineers to be involved.