HyperText Markup Language—the standard code that structures web content using tags that define headings, paragraphs, links, and other elements. While Framer generates HTML automatically, understanding its structure helps with SEO, accessibility, and debugging. Semantic HTML using proper tags like header, nav, and main improves accessibility and search rankings.

A standalone page designed for a specific marketing goal, typically with focused messaging and a single call to action. Unlike general website pages, landing pages minimize distractions to maximize conversions. Test landing page variations systematically—small changes in headlines, images, or CTAs can significantly impact results.

The smallest unit of a digital display, a single point of color that combines with millions of others to form images. Understanding pixel dimensions helps you provide appropriate image sizes for different devices. Retina displays pack more pixels into the same space, requiring higher-resolution images for sharp display.

A JavaScript library for building user interfaces through composable components and declarative rendering. React's component model powers many modern web applications and design tools. Framer is built on React, enabling code components and advanced customizations.

Uniform Resource Locator—the address used to access web pages and resources, displayed in browser address bars. Clean, descriptive URLs improve SEO and help users understand page content. Structure URLs logically with readable words rather than random numbers or codes.

Application Programming Interface—a set of rules that allows different software applications to communicate and share data. APIs enable integrations like pulling content from external databases, connecting to payment processors, or syncing with third-party services. Framer supports API connections through code components and code overrides for dynamic, data-driven sites.

Software application used to access and display websites, including Chrome, Safari, Firefox, and Edge, each with slightly different rendering behaviors. Cross-browser compatibility ensures your site works correctly for all visitors regardless of their browser choice. Framer generates clean, standards-compliant code that renders consistently across modern browsers.

A small file stored in a visitor's browser that remembers preferences, login status, or tracking information across sessions. Cookies enable personalization and analytics but require consent notices under GDPR and similar regulations. Framer's built-in analytics are cookie-free, avoiding consent banner requirements.

Cascading Style Sheets—the styling language that controls how HTML elements appear, including colors, fonts, spacing, and layouts. While Framer generates CSS automatically from your visual designs, understanding CSS concepts helps you troubleshoot issues and leverage advanced features. Custom CSS can be added through code components or overrides when needed.

Document Object Model—the programming interface representing HTML documents as a tree structure that JavaScript can manipulate. Understanding the DOM helps debug layout issues and write effective code overrides. Framer abstracts most DOM manipulation through its visual tools while allowing direct access when needed.

A hyperlink pointing to a page on a different website, opening in a new tab by convention to maintain your site's presence. External links to authoritative sources can boost SEO by demonstrating content quality. Balance outbound links with internal linking to keep visitors engaged with your content.

File Transfer Protocol—a standard method for transferring files between computers over a network. While FTP was historically used for website deployment, modern platforms like Framer handle publishing automatically. Understanding FTP concepts helps when working with legacy systems or specific hosting requirements.

A clickable connection between pages or resources, the fundamental navigation mechanism of the web. Hyperlinks should have descriptive text indicating their destination rather than generic 'click here' labels. Style links consistently with clear visual distinction from surrounding text.

An HTML element that embeds another webpage within the current page, commonly used for videos, maps, and third-party widgets. Iframes isolate external content but can impact performance and present security considerations. Use iframes for trusted third-party embeds and consider lazy loading.

Internet Protocol address—a numerical label identifying devices on a network, like 192.168.1.1 or a longer IPv6 format. IP addresses enable communication between devices and can provide geographic location data for analytics. CDNs route traffic based on IP to serve content from nearby servers.

The programming language that enables interactive and dynamic behavior in web browsers. JavaScript powers everything from form validation to complex web applications and animations. Framer's code components and overrides use JavaScript for custom functionality beyond visual tools.

JavaScript Object Notation—a lightweight data format for storing and transmitting structured data, widely used in web APIs. JSON's human-readable syntax makes it easy to work with for configurations and data exchange. Framer uses JSON for various configurations and API integrations.

eXtensible Markup Language—a format for storing and transporting structured data, used in sitemaps and RSS feeds. XML sitemaps help search engines discover all pages on your site. Framer generates XML sitemaps automatically.

A web application that loads once and dynamically updates content without full page reloads. SPAs provide app-like experiences with smooth transitions and responsive interactions. Framer supports SPA-style navigation with page transitions.

Removing or replacing branding so products or services can be resold under another brand name. White label options help agencies deliver branded client experiences. Framer's business plans include white label options.