A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

Comprehensive tracking tools that go beyond pageviews to measure user journeys, conversion funnels, and behavioral patterns. Understanding how users actually interact with your site reveals optimization opportunities that basic analytics miss. Framer's built-in analytics include A/B testing, click tracking, and funnel analysis—all GDPR-compliant without requiring cookie consent banners.

The percentage of visitors who leave your site after viewing only one page, without any further interaction. A high bounce rate may indicate irrelevant traffic, poor user experience, or content that doesn't match visitor expectations. Analyze bounce rates alongside other metrics—a blog post with high bounce rate might still be successful if users find their answer.

The measurement of where and how users click on a webpage, revealing which elements attract attention and which are ignored. Click tracking data helps optimize button placement, navigation design, and content hierarchy. Framer's built-in click tracking in Metrics shows exactly where visitors engage without needing external heatmap tools.

When a visitor completes a desired action, such as signing up, making a purchase, or filling out a contact form. Conversion rate—the percentage of visitors who convert—is a key success metric for most websites. Track conversions in Framer Metrics and use A/B testing to systematically improve your conversion rates.

Recording specific user interactions to measure engagement and understand behavior patterns beyond basic pageviews. Track meaningful events like button clicks, video plays, form starts, and scroll milestones. Framer Metrics includes event tracking for comprehensive behavior analysis.

A visualization of sequential conversion steps showing how many users progress through each stage toward a goal. Funnel analysis reveals where users drop off, highlighting optimization opportunities. Track funnels in Framer Metrics to measure and improve conversion paths.

Google's web analytics service tracking website traffic, user behavior, and conversion data. Google Analytics provides detailed insights but requires cookie consent in many jurisdictions. Framer's built-in analytics offer privacy-friendly tracking without external dependencies.

A tag management system for deploying tracking codes and scripts without modifying site code directly. GTM centralizes third-party tool management and simplifies analytics implementations. Add GTM to Framer through the custom code section for flexible tracking management.

A unique identifier for connecting analytics services to your website, like Google Analytics' G-XXXXX format. Measurement IDs enable tracking scripts to send data to the correct analytics account. Add measurement IDs in Framer's integrations section for third-party analytics.

A single instance of a page being loaded in a browser, the basic unit of website traffic measurement. Pageviews indicate content popularity and traffic volume but don't reveal engagement quality. Combine pageview data with other metrics like time on page and bounce rate.

A group of user interactions with a website occurring within a time frame, typically resetting after 30 minutes of inactivity. Sessions provide context for analyzing user behavior patterns and conversion paths. Track session-based metrics to understand how users engage over visits.

URL additions that track marketing campaign sources, enabling attribution of traffic to specific channels. UTM parameters identify which campaigns, channels, and content drive conversions. Add UTM parameters to links in emails, ads, and social posts.

The volume of visitors accessing a website, measured in sessions, users, or pageviews over time. Growing traffic is often a primary goal, but quality matters more than quantity. Focus on attracting the right traffic that converts and engages.

Website visitors arriving through unpaid search engine results rather than advertising or direct navigation. Organic traffic indicates SEO success and sustainable audience growth without ongoing ad spend. Build organic traffic through quality content, technical SEO, and earning backlinks.

A measurement of how far down a page users scroll, indicating content engagement and page length effectiveness. Low scroll depth may indicate content problems or fulfilled user intent at the top. Track scroll depth to optimize content placement and page structure.