A personalized web address like yourbrand.com instead of a platform-provided subdomain. Custom domains are essential for professional branding and improve trustworthiness with visitors. Framer supports custom domains with automatic SSL certificate provisioning and straightforward DNS configuration.

The process of making website changes live and accessible on the internet. Publishing deploys your work to production servers where visitors can access it. Framer's instant publishing makes changes live immediately when you click publish.

A digital certificate enabling HTTPS encryption that protects data transmitted between browsers and servers. SSL certificates are now essential for security, user trust, and SEO rankings. Framer provides free SSL certificates automatically for all hosted sites.

Domain Name System—the internet's phone book that translates human-readable domain names into numerical IP addresses computers use. DNS propagation can take 24-48 hours when pointing a domain to new hosting, though it often completes much faster. Proper DNS configuration is essential for connecting custom domains to your Framer site.

The human-readable address of a website that users type in browsers, translating to numerical IP addresses behind the scenes. Choose domain names that are memorable, brandable, and relevant to your content. Shorter domains are generally easier to remember and type correctly.

HyperText Transfer Protocol Secure—encrypted web communication that protects data between browsers and servers. HTTPS is now essential for security, SEO rankings, and enabling modern browser features. Framer provides free SSL certificates for automatic HTTPS on all sites.

A company that manages the reservation of domain names, handling registration, renewal, and DNS configuration. Choose reputable registrars with good customer support and reasonable pricing. Popular registrars include Namecheap, Cloudflare, and Google Domains.

A prefix before the main domain name creating separate sections, like blog.example.com or shop.example.com. Subdomains can isolate different applications while maintaining brand association. Consider whether subdomains or subdirectories better serve your SEO strategy.

Top-Level Domain—the suffix at the end of domain names like .com, .org, .io, or country codes like .uk. Different TLDs carry different connotations and trust levels. Choose TLDs appropriate for your audience and purpose.

Services that store website files and serve them to visitors over the internet. Reliable hosting affects site speed, uptime, and security. Framer includes premium hosting automatically with all published sites.

The percentage of time a website is operational and accessible, a key measure of reliability. High uptime is essential for user trust and revenue-generating sites. Framer's infrastructure provides high uptime through redundant hosting.