A permanent redirect that tells browsers and search engines a page has moved to a new URL forever. This is essential for maintaining SEO value when restructuring your site or changing URL patterns. In Framer, configure 301 redirects in your site settings under the Redirects section to preserve link equity from old URLs.

A custom error page displayed when visitors try to access a URL that doesn't exist on your site. A well-designed 404 page helps retain visitors by offering navigation options and search functionality rather than a dead end. Framer lets you create branded 404 pages that match your site's design and guide users back to relevant content.

An HTML element that tells search engines which URL is the 'official' version of a page when duplicate content exists at multiple addresses. This prevents SEO dilution from copied content, URL parameters, or www/non-www variations. Framer automatically generates canonical tags, and you can customize them in page settings for specific SEO requirements.

The small icon displayed in browser tabs, bookmarks, and mobile home screens, typically 16x16 or 32x32 pixels. A distinctive favicon helps users identify your site among many open tabs and reinforces brand recognition. Upload favicons in Framer's site settings—consider how your icon reads at very small sizes.

A free Google tool providing insights into how your site appears in search results, including impressions, clicks, and indexing issues. Search Console alerts you to problems and validates fixes, essential for SEO monitoring. Verify your Framer site in Search Console to track search performance.

An HTML meta tag providing a brief summary of page content, often displayed in search engine results below the title. Good meta descriptions are 150-160 characters, include relevant keywords, and entice clicks with compelling copy. Write unique descriptions for each page in Framer's SEO settings.

HTML elements that provide metadata about a page to browsers and search engines, including titles, descriptions, and social sharing information. Proper meta tags improve SEO and control how pages appear when shared on social media. Framer provides fields for essential meta tags in page settings.

A protocol that controls how pages appear when shared on social platforms like Facebook, Twitter, and LinkedIn. Open Graph tags specify titles, descriptions, and images for consistent, attractive social shares. Configure Open Graph in Framer's SEO settings with compelling images sized 1200x630 pixels.

A text file that instructs search engine crawlers which pages to index or ignore. Proper robots.txt configuration prevents indexing of admin pages, duplicates, or under-construction content. Access robots.txt settings in Framer to control search engine behavior.

Search Engine Optimization—practices that improve a website's visibility and ranking in search engine results. SEO encompasses technical factors, content quality, and off-site signals like backlinks. Framer provides SEO tools including meta tags, sitemaps, and clean html">semantic HTML output.

A hierarchical list of all pages and content on a website used for search engine indexing and user navigation. XML sitemaps help search engines discover all your pages while HTML sitemaps help visitors find content. Framer automatically generates and updates your XML sitemap.

The HTML element defining a page's title, displayed in browser tabs and search engine results. Title tags significantly impact click-through rates from search results. Write compelling, keyword-inclusive titles under 60 characters for full display.

Meta tags controlling how pages appear when shared on Twitter, including image, title, and description. Properly configured Twitter cards increase click-through from social shares. Test cards using Twitter's card validator before launch.

An incoming hyperlink from another website pointing to your site, considered a vote of confidence by search engines. Quality backlinks from reputable sites significantly boost SEO by signaling that your content is valuable and trustworthy. Building backlinks requires creating shareable content, guest posting, and developing relationships with relevant publications in your industry.

A hyperlink pointing to another page within the same website, supporting navigation and distributing SEO value. Strong internal linking helps users discover related content and helps search engines understand site structure. Link to relevant pages naturally within content.

The process by which search engine bots discover and read web pages by following links and analyzing content. Ensuring your site is crawlable with proper HTML structure, sitemaps, and internal linking improves search visibility. Block sensitive or duplicate pages from crawling using robots.txt directives.

A search engine ranking score predicting how likely a website is to rank in search results, influenced by backlinks and overall site quality. Higher domain authority correlates with better search visibility and traffic. Build authority through quality content, earning backlinks, and maintaining technical SEO health.

The process by which search engines add web pages to their database after crawling, making them available in search results. Well-structured sites with quality content get indexed more thoroughly. Monitor indexing status in Google Search Console to ensure pages are discoverable.

A word or phrase that users search for, targeted in content and SEO strategy to attract relevant traffic. Research keywords to understand user intent and competition before creating content. Incorporate keywords naturally in titles, headings, and body text without overstuffing.

A permanent URL for a specific piece of content, designed to remain unchanged over time for consistent linking. Clean, descriptive permalinks improve SEO and user understanding of page content. Framer generates permalinks automatically from CMS slugs and page paths.

Structured data added to HTML that helps search engines understand content context and display rich snippets. Schema markup can enhance search listings with ratings, prices, event dates, and more. Implement schema for content types where rich results provide value.