The practice of designing websites that can be used by everyone, including people with visual, auditory, motor, or cognitive disabilities. Beyond being ethically important, accessibility improves SEO, expands your audience, and is legally required in many jurisdictions. Key practices include proper heading structure, text">alt text for images, sufficient color contrast, and navigation">keyboard navigation support.

Descriptive text added to images that screen readers announce to visually impaired users and search engines use to understand image content. Good alt text describes the image's content and purpose, not just its appearance—'Team celebrating product launch' is better than 'people in office.' Framer makes adding alt text simple through the image properties panel.

An HTML attribute that provides accessible names for elements that lack visible text labels, helping screen readers describe interactive elements. These are essential for icon buttons, decorative links, and complex widgets where the visual context isn't available to assistive technology. Use aria-label when there's no visible text, and aria-labelledby to reference existing text on the page.

The difference in luminance between foreground and background colors, critical for text readability and accessibility. WCAG guidelines require minimum contrast ratios of 4.5:1 for normal text and 3:1 for large text. Use contrast checking tools to ensure your color combinations are accessible to users with visual impairments.

The visual appearance of an interactive element when selected via navigation">keyboard navigation, essential for accessibility. Focus states must be clearly visible—never remove default focus indicators without providing alternatives. Design custom focus styles that match your brand while meeting contrast requirements.

The structured use of heading levels (H1-H6) to organize content and communicate importance to users and search engines. Proper heading hierarchy improves accessibility, SEO, and content scanability. Use only one H1 per page and don't skip levels for visual styling.

The ability to navigate and interact with a website using only keyboard controls, essential for accessibility. Test tab order, focus visibility, and keyboard-activated interactions to ensure full functionality. Many users rely on keyboard navigation due to motor disabilities or preference.

Assistive technology that converts screen content to speech or braille for users with visual impairments. Design with screen readers in mind using html">semantic HTML, proper heading structure, and descriptive labels. Test with screen readers to verify accessibility.

Using HTML elements according to their intended meaning rather than just visual appearance, improving accessibility and SEO. Semantic elements like header, nav, main, and article convey document structure to assistive technologies. Framer generates semantic HTML from visual designs automatically.

Web Content Accessibility Guidelines—international standards defining how to make web content accessible to people with disabilities. WCAG compliance is increasingly required legally and expands your potential audience. Aim for at least WCAG 2.1 AA conformance.

Designing and developing websites usable by people with various disabilities including visual, auditory, motor, and cognitive. Accessibility is both ethically important and often legally required. Build accessibility in from the start rather than retrofitting.