Smooth team collaboration

Previously, publishing updates meant a handoff to engineering and delays in staging. With Framer’s real-time collaboration, designers and marketers now work in parallel, pushing changes live in minutes. The result is a site that reflects the latest thinking at all times.

“It’s not just faster. It’s more connected to what’s happening inside the company, we can respond to announcements or opportunities the same day.”

Custom-built for unique experiences

TwelveLabs’ brand called for more than standard templates. Using Framer’s custom components, the team built a pricing calculator and a dynamic careers page that filters by location and department. These elements deliver tailored, useful experiences for visitors without third-party dependencies or long build times.

Data-driven experimentation

The team wanted to test content and design choices with real users. Framer’s built-in A/B testing tools let them do exactly that, without setting up external analytics stacks. By running experiments directly in the platform, TwelveLabs has refined messaging, layout, and calls to action based on measurable results.