Launch without engineers

FLORA’s team used to rely on developers for every site update — slowing down campaigns, delaying launches, and limiting creative freedom. Coordinating between design and engineering made it hard to move quickly or experiment with new ideas.

Now, with Framer, that bottleneck is gone. From new campaigns to fresh concepts, FLORA can update their site at any moment. Anyone on the design team can design and ship a new page instantly. Framer gives them the flexibility to move fast and stay fully aligned with their creative direction.

Since adopting Framer, FLORA has launched 4× more campaigns per quarter, reduced their time-to-launch from weeks to days, and increased site engagement by around 25% — all powered by our design team alone.

Ethan Proia, Head of Design at FLORA, on using Framer:

“We used Framer for migrating our full site, and it completely changed how we work. Now we have full control, the design team can move fast, launch new pages, and keep everything aligned with our brand.”

Total design freedom

Framer gives FLORA a creative canvas that works the way they do. They can layer video, type, and interaction freely—no workarounds, no instructions. Every page feels intentional and uniquely theirs.

It also means fewer compromises. The team can explore, refine, and publish at their own pace. No handoff. No translation. Just a clear line from concept to live site.

A Full Migration, Fully in Control

Migrating FLORA’s entire platform to Framer gave the team a site that moves at the same pace as their technology. With more than fifty creative AI models to showcase, they needed a flexible system that could scale and adapt instantly.

By unifying everything in Framer, the design team can now launch new pages in days, maintain brand consistency across every touchpoint, and update the site entirely on their own — no engineers required.