Cross-functional collaboration

FLORA’s team previously worked through a traditional design-to-engineering workflow for every site update, which made fast iteration difficult. The coordination between teams often extended timelines for campaign launches, and exploring new ideas required several steps before they could reach the site.

With Framer, that process has become smoother and more collaborative. Designers can now explore concepts, build pages, and ship updates quickly, while collaborating more closely with engineering. Instead of waiting on handoffs, both teams contribute directly within a unified platform, helping FLORA move faster while staying aligned across disciplines.

That shift has translated into measurable impact. Since moving to Framer, FLORA has increased homepage conversions by 35 percent, shipped dozens of creative campaigns with minimal engineering lift, and cut time to launch by threefold. Most site updates are now handled directly by design, GTM, and product teams, allowing engineering to stay focused on core platform work.

Ethan Proia, Head of Design at FLORA, on using Framer:

At FLORA, we care about flow—how ideas move from imagination to interface. Framer gets that. It gives us the speed to iterate, the freedom to explore, and the power to execute.

Total design freedom

Framer gives FLORA a creative canvas that works the way they do. They can layer imagery, type, and interaction freely without workarounds, and zero instructions. Every page feels intentional and uniquely theirs.

It also means fewer compromises. The team can explore, refine, and publish at their own pace. No handoff. No translation. Just a clear line from concept to live site.

A Full Migration, Fully in Control

Migrating FLORA’s entire platform to Framer gave the team a site that moves at the same pace as their technology. With more than fifty creative AI models to showcase, they needed a flexible system that could scale and adapt instantly.

By unifying everything in Framer, the design and engineering teams can work together to create new pages in days, maintain brand consistency across every touchpoint, and streamline updates without delays.

Migrated the entire site to Framer, allowing teams to collaborate in a single platform.