Fast iteration, zero bottlenecks

Speed is critical when you’re building new technology. Cradle’s team wanted the freedom to test ideas, update copy, try new layouts, and ship pages on their own. With Framer, that’s exactly what they do.

Designs are built directly in the browser, reviewed in context, and published in minutes. Whether it’s launching a new feature or reworking a headline, changes happen fast and stay fully in sync with the product and brand.

Everything just works

Framer handles the parts of web publishing that usually slow teams down. Staging environments are automatic. Redirects, SEO, and analytics come built in. There are no plugins to configure and no cookie banners to manage.

Cradle didn’t want to build a full web stack. They just wanted a fast, reliable, well-performing site that they could run themselves. Framer gave them exactly that.

Built for creative freedom

Cradle’s brand is modern, technical, and expressive — and their site reflects that. With built-in support for effects, animation, and responsive design, Framer helps them bring their vision to life without compromising on speed or flexibility.

It’s not just a place to put content. It’s a tool the team uses to communicate clearly, iterate often, and stay creative.