Turning content into a hub

Editorial lets the team break content out by author, topic, or product, then weave it back together into a connected whole. Static posts become a living system of knowledge. Prospects explore content like a map, moving naturally from articles to features and studies.

“Editorial changed the game,” Alberto said. “It lets us connect everything and guide customers toward expansion and purchase intent.”

From idea to publish

Speed is equally important. What once took weeks of planning and handoff now takes hours. The team even built a streaming-inspired page in less than a day, then refined it after launch. Framer makes experiments fast, so ideas never stall.

An ecosystem of voices

Editorial is owned by the entire company. Growth shapes SEO experiments. Product updates land directly in changelogs. Hiring teams post careers content. Even finance contributes demo pages. The ecosystem grows richer as more voices join in.