Breaking the CMS habit

Co-founder Peer Richelsen admits he was skeptical at first. As a developer, he didn’t expect Framer to fit their needs. But the old CMS setup was slowing things down. Designers had no way to implement updates without begging engineers to help. And developers were stuck maintaining marketing pages instead of building core features.

With Framer, the design team got full control. They could build components, manage layouts, and keep everything consistent—without code. And because Framer integrates well with Next.js, there was no need to compromise on their app stack.

“We thought we’d hit limitations. But everything just worked. And the Framer team was incredibly helpful getting us set up—unlike every other vendor we’ve tried.”

Everyone ships, not just designers

For Cédric van Ravesteijn, the magic of Framer is simple: design becomes output. No dev handoff. No CMS middle layer. Just fast iteration. Once set up, anyone on the team could create and publish new pages in minutes. It doubled their efficiency. He explained it best:

“Imagine Figma, but instead of exporting a PNG, you get a fully working website.”

Now their whole site is in Framer. Pages are faster, localization is automatic, and updates go live instantly. No Jira tickets required.

A platform that keeps up

Cal.com moves fast. Their site needs to keep up. With Framer, they get native server-side performance, built-in A/B testing, and AI-powered translations. No third-party plugins. No duct tape.

Cédric praised the Framer release pace: “They ship so fast, it’s hard to keep up. And when we need support, we actually get it—fast.”

They’re still refining their site. But for the first time, the marketing team has real ownership. Framer helps them build a site that actually matches their brand—and their speed.