How Framer’s built-in analytics work
Learn how Framer’s built-in analytics measure site activity and explain the data you see in your dashboard.
Framer Analytics helps you understand how people use your site with a privacy-first approach that does not rely on cookies.
How Framer Analytics works
Framer Analytics gives you insights into your site visitors while keeping privacy in mind. Because it does not use cookies, it is GDPR-compliant and does not require a cookie banner on your site.
Why Framer Analytics may differ from Google Analytics
Framer Analytics and Google Analytics measure traffic differently, so their numbers will not always match exactly.
Framer uses a privacy-first model and does not rely on persistent identifiers such as cookies. As a result, unique visitors are measured within a 1-day window. If the same person visits your site on two different days, Framer may count them as two unique visitors. Tools that use cookies often apply a longer window, such as 30 or 90 days, so they may count that same person only once during that period.
Ad blockers can also affect reporting. Some blockers prevent one analytics tool from loading but allow another, which can create differences between reports.
How far back you can view analytics data
The amount of historical data you can view depends on your plan.
Basic and Pro plans include up to 30 days of analytics history. Scale plans include up to 90 days of history. Enterprise plans can show data going back to November 2024.
What metrics are available
Framer Analytics includes a range of metrics to help you understand traffic, behavior, and audience trends. Some values, such as country or device type, are estimates based on browser information. Browsers also limit how much referrer data they share, which can affect source reporting.
Metric | Description |
|---|---|
Live visitors | The number of people who visited your site in the last 5 minutes. |
Unique visitors | The total number of individual visitors. Returning visitors on a different day or device may be counted as new. |
Total pageviews | The total number of times pages on your site have loaded. |
Bounce rate | The percentage of sessions where a visitor views only one page and leaves without further interaction. |
Average session duration | An estimate of how long visitors stay on your site, based on time between page navigations. |
Sources | The top 20 websites that send traffic to your site. |
UTM tags | The top 20 UTM parameters detected in visits, used to track marketing campaigns. |
Pages | The top 20 most visited pages on your site. |
404 pages | URLs that visitors opened which returned a 404 page (requires a custom 404 page). |
Entry pages | The top 20 pages where visitors first land on your site. |
Exit pages | The top 20 pages where visitors most often leave your site. |
Countries | The top 20 countries where your visitors are located. |
Devices | The top 20 device types used to access your site (Desktop, Mobile, Tablet, or Other). |
Browsers | The top 20 browsers visitors use to view your site. |
Operating systems | The top 20 operating systems visitors use to access your site. |
If you need help understanding your analytics or notice any data that seems incorrect, please contact our support team through our contact page for assistance.
FAQ
Why do Framer Analytics numbers look different from Google Analytics?
Framer and Google Analytics use different tracking methods. Framer does not use cookies, so it measures unique visitors within a 1-day window and may count returning visitors differently. Ad blockers can also affect one tool but not the other, which can create additional differences.
Why can’t I see older analytics data?
Your analytics history depends on your plan. Basic and Pro plans include 30 days, Scale plans include 90 days, and Enterprise plans can show data going back to November 2024.
Are all analytics metrics exact?
Not always. Some metrics, such as country, device type, and referral details, rely on browser-provided information and privacy protections. That means Framer may estimate some values instead of reporting them with exact precision.
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