A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

External content integrated into your page from another source, such as videos from YouTube, maps from Google, or widgets from third-party services. Embeds extend functionality without building features from scratch but can impact performance and introduce dependencies. Framer supports HTML embeds and iframe integration for external content.

Framer’s built-in product analytics, now referred to as Framer Analytics, for tracking traffic, user behavior, and conversions without third-party setup. It integrates directly with Framer sites and dashboards, reducing implementation overhead. Review current features in Framer docs as analytics capabilities continue to evolve.

A free Google tool providing insights into how your site appears in search results, including impressions, clicks, and indexing issues. Search Console alerts you to problems and validates fixes, essential for SEO monitoring. Verify your Framer site in Search Console to track search performance.

A tag management system for deploying tracking codes and scripts without modifying site code directly. GTM centralizes third-party tool management and simplifies analytics implementations. Add GTM to Framer through the custom code section for flexible tracking management.

A unique identifier for connecting analytics services to your website, like Google Analytics' G-XXXXX format. Measurement IDs enable tracking scripts to send data to the correct analytics account. Add measurement IDs in Framer's integrations section for third-party analytics. See Setting up Google Analytics.

URL additions that track marketing campaign sources, enabling attribution of traffic to specific channels. UTM parameters identify which campaigns, channels, and content drive conversions. Add UTM parameters to links in emails, ads, and social posts. See Track UTM parameters and Google Ads IDs in forms.

A font loaded from the web rather than installed locally, ensuring consistent typography for all visitors. Web fonts expand typographic options beyond system fonts but add loading time. Framer provides Google Fonts integration and supports custom font uploads for brand fonts.

A small file stored in a visitor's browser that remembers preferences, login status, or tracking information across sessions. Cookies enable personalization and analytics but require consent notices under GDPR and similar regulations. Framer's built-in analytics are cookie-free, avoiding consent banner requirements.

Internet Protocol address—a numerical label identifying devices on a network, like 192.168.1.1 or a longer IPv6 format. IP addresses enable communication between devices and can provide geographic location data for analytics. CDNs route traffic based on IP to serve content from nearby servers.

The volume of visitors accessing a website, measured in sessions, users, or pageviews over time. Growing traffic is often a primary goal, but quality matters more than quantity. Focus on attracting the right traffic that converts and engages.

Domain Authority (DA) is a third-party metric (commonly from Moz) that estimates how likely a domain is to rank. It is not a Google ranking score or an official search-engine metric. Treat it as a comparative benchmark, not a direct ranking factor.

Website visitors arriving through unpaid search engine results rather than advertising or direct navigation. Organic traffic indicates SEO success and sustainable audience growth without ongoing ad spend. Build organic traffic through quality content, technical SEO, and earning backlinks.

Google's design system combining flat design principles with subtle shadows and motion to suggest physical depth and surfaces. Material Design provides comprehensive guidelines for creating consistent, intuitive Android and web interfaces. Many principles translate to general interface design beyond Google products.

Meta’s tracking script used to measure site actions, build custom audiences, and optimize ad campaigns. It is typically installed on pages and configured to send conversion and event data.

A UI notice that informs visitors about cookie usage and, where required, collects consent preferences. Cookie banners help meet privacy and compliance requirements in regions with consent laws. See Add a fully functional Cookie Banner to your Framer site.