Understanding descriptive link text
Learn how to optimize accessibility and navigation in your site with descriptive link text
What is descriptive link text?
Descriptive link text is the visible, clickable text of a hyperlink that clearly conveys the purpose and content of the link. Unlike generic phrases like “Click here” or “Read more”, descriptive link text provides meaningful context about the linked content.
Using descriptive links improves web usability and accessibility by helping all users, including those relying on screen readers, understand the link’s purpose without depending on the surrounding text.
For example, the non-descriptive link “Click here” fails to indicate what the user will find after clicking, leaving them without context. In contrast, a descriptive link such as “Explore our guide on sustainable living” offers a clear and informative preview of the linked content.
What is descriptive link text and why is it important?
Descriptive link text is the visible, clickable text of a hyperlink that clearly conveys the purpose and content of the link. Using descriptive links improves web usability and accessibility by helping all users, including those relying on screen readers, understand the link’s purpose without depending on the surrounding text.
How does descriptive link text differ from generic phrases like 'Click here'?
Unlike generic phrases like 'Click here' or 'Read more', descriptive link text provides meaningful context about the linked content. For example, a descriptive link such as 'Explore our guide on sustainable living' offers a clear and informative preview of the linked content, while 'Click here' fails to indicate what the user will find after clicking.
Can you provide an example of effective descriptive link text?
An effective example of descriptive link text is 'Explore our guide on sustainable living,' which gives users a clear idea of what to expect after clicking the link, as opposed to a non-descriptive link like 'Click here.'
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