Uniform Resource Locator—the address used to access web pages and resources, displayed in browser address bars. Clean, descriptive URLs improve SEO and help users understand page content. Structure URLs logically with readable words rather than random numbers or codes.

An incoming hyperlink from another website pointing to your site, considered a vote of confidence by search engines. Quality backlinks from reputable sites significantly boost SEO by signaling that your content is valuable and trustworthy. Building backlinks requires creating shareable content, guest posting, and developing relationships with relevant publications in your industry.

A hyperlink pointing to a page on a different website, opening in a new tab by convention to maintain your site's presence. External links to authoritative sources can boost SEO by demonstrating content quality. Balance outbound links with internal linking to keep visitors engaged with your content.

A hyperlink pointing to another page within the same website, supporting navigation and distributing SEO value. Strong internal linking helps users discover related content and helps search engines understand site structure. Link to relevant pages naturally within content.

A hyperlink that jumps to a specific section within the same page, identified by an ID attribute on the target element. These improve navigation on long pages by letting users skip directly to relevant content. In Framer, create anchor links by adding IDs to sections and linking to them with the # symbol followed by the ID name.