JSON-LD
A format for embedding structured data in pages using JavaScript Object Notation for Linked Data. JSON-LD helps search engines interpret content entities and can enable rich search results. See Structured data through JSON-LD.
JSON
General
JavaScript Object Notation—a lightweight data format for storing and transmitting structured data, widely used in web APIs. JSON's human-readable syntax makes it easy to work with for configurations and data exchange. Framer uses JSON for various configurations and API integrations.
Schema Markup
SEO
Structured data added to HTML that helps search engines understand content context and display rich snippets. Schema markup can enhance search listings with ratings, prices, event dates, and more. Implement schema for content types where rich results provide value. See How to change the site name in Framer.