Schema Markup

Structured data added to HTML that helps search engines understand content context and display rich snippets. Schema markup can enhance search listings with ratings, prices, event dates, and more. Implement schema for content types where rich results provide value. See How to change the site name in Framer.

Related terms

Related terms

  • XML

    General

    eXtensible Markup Language—a format for storing and transporting structured data, used in sitemaps and RSS feeds. XML sitemaps help search engines discover all pages on your site. Framer generates XML sitemaps automatically.

  • Indexing

    SEO

    The process by which search engines add web pages to their database after crawling, making them available in search results. Well-structured sites with quality content get indexed more thoroughly. Monitor indexing status in Google Search Console to ensure pages are discoverable.

  • JSON-LD

    SEO

    A format for embedding structured data in pages using JavaScript Object Notation for Linked Data. JSON-LD helps search engines interpret content entities and can enable rich search results. See Structured data through JSON-LD.

  • XML Sitemap

    SEO

    An XML Sitemap is a structured file that lists important URLs and metadata so search engines can crawl and index a website more efficiently.

  • Structured Outputs

    AI

    Structured Outputs enforce a specific response shape, often with schemas, so AI output can be parsed and consumed reliably by software.

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