Kerning
The adjustment of space between individual letter pairs to achieve visually balanced text, particularly important in headlines and logos. Poor kerning creates awkward gaps or collisions that undermine professional appearance. Pay special attention to problematic pairs like AV, To, and We where mechanical spacing looks wrong.
Font
Typography
A specific style and weight within a typeface family, like Inter Bold or Helvetica Light Italic. Choosing appropriate fonts affects readability, brand perception, and page performance. Framer provides access to Google Fonts and supports custom font uploads for complete typographic control.
Google Fonts
Typography
A library of free, open-source web fonts hosted by Google with global CDN delivery for fast loading. Google Fonts simplifies typography with easy embedding and wide browser support. Framer integrates Google Fonts directly, making them available without additional configuration.
Letter Spacing
Typography
The uniform adjustment of space between all characters in a word or block of text, also called tracking. Increased letter spacing can improve readability for uppercase text and small sizes. Avoid negative letter spacing in body text as it impairs readability.