Slug

A URL-friendly version of a page or post title, typically lowercase with hyphens replacing spaces. Descriptive slugs improve SEO by including keywords and help users understand page content from the URL. In Framer’s CMS, slugs are generated automatically but can be customized for optimization.

Related terms

Related terms

  • URL

    General

    Uniform Resource Locator—the address used to access web pages and resources, displayed in browser address bars. Clean, descriptive URLs improve SEO and help users understand page content. Structure URLs logically with readable words rather than random numbers or codes.

  • Permalink

    SEO

    A permanent URL for a specific piece of content, designed to remain unchanged over time for consistent linking. Clean, descriptive permalinks improve SEO and user understanding of page content. Framer generates permalinks automatically from CMS slugs and page paths.

  • White Label

    General

    Removing or replacing branding so products or services can be resold under another brand name. White label options help agencies deliver branded client experiences. Framer's business plans include white label options.

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