Page

A distinct document within a website with its own URL, content, and purpose in the site structure. Each page should have clear purpose, proper metadata, and thoughtful internal linking. Organize pages logically and limit depth to keep content discoverable.

Related terms

Related terms

  • 301 Redirect

    SEO

    A permanent redirect that tells browsers and search engines a page has moved to a new URL forever. This is essential for maintaining SEO value when restructuring your site or changing URL patterns. In Framer, configure 301 redirects in your site settings under the Redirects section to preserve link equity from old URLs.

  • 404 Page

    SEO

    A custom error page displayed when visitors try to access a URL that doesn’t exist on your site. A well-designed 404 page helps retain visitors by offering navigation options and search functionality rather than a dead end. Framer lets you create branded 404 pages that match your site’s design and guide users back to relevant content.

  • A/B Testing

    Analytics

    A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

  • Appear Effect

    Framer

    An animation that plays when an element first becomes visible on screen, typically as the user scrolls down the page. These effects add polish and draw attention to content as it enters the viewport. Framer provides various appear effects like fade, slide, scale, and blur that can be customized for timing, delay, and easing.

  • ARIA Label

    Accessibility

    An HTML attribute that provides accessible names for elements that lack visible text labels, helping screen readers describe interactive elements. These are essential for icon buttons, decorative links, and complex widgets where the visual context isn’t available to assistive technology. Use aria-label when there’s no visible text, and aria-labelled by to reference existing text on the page. See Improving Accessibility with ARIA Labels. See Optimizing images, icons & interactive elements.

  • Border Radius

    Design

    The CSS property that rounds the corners of an element, measured in pixels or percentages. Border radius transforms harsh rectangles into friendlier, more organic shapes—from subtle rounding to perfect circles. Framer provides individual corner controls for asymmetric rounding and variables to maintain consistent corner radii across your design system.

  • Bounce Rate

    Analytics

    The percentage of visitors who leave your site after viewing only one page, without any further interaction. A high bounce rate may indicate irrelevant traffic, poor user experience, or content that doesn't match visitor expectations. Analyze bounce rates alongside other metrics—a blog post with high bounce rate might still be successful if users find their answer.

  • Box Shadow

    Effects

    A CSS effect that adds shadow beneath or around an element, creating depth and visual separation from the background. Shadows help establish hierarchy by making elements appear to float above the page surface. Framer offers detailed shadow controls including multiple shadows, inner shadows, and variables for consistent elevation systems.

  • Canonical URL

    SEO

    An HTML element that tells search engines which URL is the ‘official’ version of a page when duplicate content exists at multiple addresses. This prevents SEO dilution from copied content, URL parameters, or www/non-www variations. Framer automatically generates canonical tags, and you can customize them in page settings for specific SEO requirements. See Setting up a custom canonical URL in Framer.

  • Canvas

    Framer

    The workspace in a design tool where you create and arrange visual elements, representing the artboard or page you’re designing. In Framer, the cursor that lets you precisely place and manipulate elements. The scale.canvas is where you build your site visually, with a floating canvas supports zoom, pan, and rulers to help you work at any

  • Click Tracking

    Analytics

    The measurement of where and how users click on a webpage, revealing which elements attract attention and which are ignored. Click tracking data helps optimize button placement, navigation design, and content hierarchy. Framer's built-in click tracking in Metrics shows exactly where visitors engage without needing external heatmap tools.

  • CMS

    CMS

    text and images while maintaining consistent styling. Framer’s built-in CMS supports Content Management System—a platform for creating, organizing, and publishing digital content without writing code for each update. A CMS separates content from design, allowing non-technical users to update collections, relationships, and dynamic pages for blogs, portfolios, and product catalogs.

  • CMS Collection

    CMS

    A CMS that groups related items together, like blog posts, team members, or products. Collections define the fields and data types for each item, ensuring consistent structure across entries. Connect collection items to dynamic pages to automatically generate individual pages for each entry with consistent layouts. See CMS collections, items & fields.structured content type in Framer’s

  • Code Override

    Framer

    A JavaScript function that modifies component behavior without changing the component itself, enabling custom interactions and logic. Overrides let you add functionality like form validation, state management, or API calls while keeping components reusable. This separation of concerns keeps your component library clean while allowing page-specific customizations.

  • Custom Code

    Framer

    User-written JavaScript, CSS, or HTML that extends functionality beyond built-in features. Custom code enables advanced interactions, integrations, and unique behaviors tailored to specific requirements. In Framer, add custom code through code components, overrides, or the custom code section in site settings.

  • Custom Domain

    Publishing

    A personalized web address like yourbrand.com instead of a platform-provided subdomain. Custom domains are essential for professional branding and improve trustworthiness with visitors. Framer supports custom domains with automatic SSL certificate provisioning and straightforward DNS configuration.

  • Embed

    General

    External content integrated into your page from another source, such as videos from YouTube, maps from Google, or widgets from third-party services. Embeds extend functionality without building features from scratch but can impact performance and introduce dependencies. Framer supports HTML embeds and iframe integration for external content.

  • Empty State

    CMS

    The appearance of a page or component when no content is available, such as an empty search results or new user dashboard. Well-designed empty states guide users toward actions that populate the interface. Include helpful messaging and clear calls to action rather than leaving users stranded.

  • Event

    Interaction

    A user action or system occurrence that can trigger responses, such as clicks, scrolls, form submissions, or page loads. Events drive interactivity by connecting user actions to visual feedback and functionality. Understanding events helps create responsive, engaging experiences.

  • Event Tracking

    Analytics

    Recording specific user interactions to measure engagement and understand behavior patterns beyond basic pageviews. Track meaningful events like button clicks, video plays, form starts, and scroll milestones. Framer Metrics includes event tracking for comprehensive behavior analysis.

  • Flow Effect

    Effects

    A type of animation that creates fluid, continuous motion between states or along scroll, often used for page transitions. Flow effects add polish and help users maintain context during navigation. Framer's transitions support various flow effects between pages and component states.

  • Font

    Typography

    A specific style and weight within a typeface family, like Inter Bold or Helvetica Light Italic. Choosing appropriate fonts affects readability, brand perception, and page performance. Framer provides access to Google Fonts and supports custom font uploads for complete typographic control.

  • Footer

    Layout

    The bottom section of a webpage, typically containing navigation links, copyright information, and secondary content like contact details or social links. Footers provide a sense of closure and catch visitors who've scrolled through all content. Design footers to be useful—include key links users might need after reading your page.

  • Frame

    Framer

    The fundamental container element in Framer that holds content and defines boundaries for layout, sizing, and visual properties. Frames are the building blocks of every Framer design, from tiny icons to full page layouts. Unlike groups, frames have their own properties and can contain responsive layouts and effects.

  • Gradient

    Design

    A gradual transition between two or more colors, creating depth, dimension, and visual interest. Gradients add sophistication to backgrounds, buttons, and text without requiring images. Framer supports linear, radial, and angular gradients with multiple color stops and precise positioning.

  • Header

    Layout

    The top section of a webpage, typically containing the logo, main navigation, and key actions like sign-in buttons. Headers establish brand identity and provide consistent navigation across all pages. Design headers to be useful without overwhelming—users should find what they need without excessive visual competition.

  • Heading Hierarchy

    Accessibility

    The structured use of heading levels (H1-H6) to organize content and communicate importance to users and search engines. Proper heading hierarchy improves accessibility, SEO, and content scanability. Use only one H1 per page and don't skip levels for visual styling. See Text styles and semantic tags.

  • Hero Section

    Design

    The prominent top section of a landing page, typically featuring primary messaging and a main call to action. It sets the first impression and communicates value quickly. Effective hero sections combine clear copy, visual support, and an obvious next step.

  • Image Optimization

    Performance

    The process of reducing image file sizes while maintaining acceptable visual quality for faster page loads. Optimized images can be 10x smaller than originals without noticeable quality loss, dramatically improving performance. Framer automatically optimizes uploaded images, converting to efficient formats like WebP where supported.

  • Index Toggle

    SEO

    A setting controlling whether search engines should index a specific page, useful for excluding drafts or duplicate content. Noindex pages remain accessible but won’t appear in search results. Control indexing in Framer’s page settings for SEO management.

  • Interaction

    Interaction

    Any way users engage with your interface, from clicks and hovers to scrolls and gestures. Well-designed interactions feel responsive and intuitive while providing clear feedback. Framer enables complex interactions through triggers, animations, and state changes without coding.

  • Landing Page

    General

    A standalone page designed for a specific marketing goal, typically with focused messaging and a single call to action. Unlike general website pages, landing pages minimize distractions to maximize conversions. Test landing page variations systematically—small changes in headlines, images, or CTAs can significantly impact results.

  • Layout

    Layout

    The arrangement of visual elements on a page, establishing structure, hierarchy, and flow of information. Good layout guides the eye naturally through content while creating visual harmony. Consider reading patterns—users typically scan in F or Z patterns on text-heavy pages.

  • Lazy Loading

    Performance

    A technique that defers loading off-screen content until users scroll near it, improving initial page performance. It is especially useful for image-heavy pages and long content feeds. Framer automatically lazy-loads many assets, including below-the-fold images.

  • Link

    Interaction

    An interactive element that navigates users to another page, section, or resource when clicked. Links are the fundamental building blocks of web navigation and interconnected content. Style links consistently throughout your site with clear visual distinction from surrounding text.

  • Localization

    Localization

    The process of adapting content and design for different languages, cultures, and regions. Localization goes beyond translation to include date formats, currency, imagery, and cultural considerations. Framer supports localized content variants within its CMS for managing multilingual sites efficiently.

  • Localized Page Paths

    Localization

    URL structures that include language or region codes for multilingual content, like /en/about or /de/about. Localized paths help search engines serve the right language version to users. Configure localized paths in Framer's localization settings for proper SEO.

  • Margin

    Layout

    The space outside an element’s border, creating separation from neighboring elements. Margin helps control rhythm and spacing between blocks of content. In Framer, use spacing controls and layoutauto layout gap for consistent, predictable layout behavior.

  • Meta Description

    SEO

    An HTML meta tag providing a brief summary of page content, often displayed in search engine results below the title. Good meta descriptions are 150-160 characters, include relevant keywords, and entice clicks with compelling copy. Write unique descriptions for each page in Framer’s SEO settings.

  • Meta Tags

    SEO

    HTML elements that provide metadata about a page to browsers and search engines, including titles, descriptions, and social sharing information. Proper meta tags improve SEO and control how pages appear when shared on social media. Framer provides fields for essential meta tags in page settings. See How to update page titles, descriptions, and social images.

  • Navigation

    Components

    The system of links and menus that helps users find content and move through a website. Good navigation is consistent, clearly labeled, and reflects user mental models about site structure. Test navigation with real users to ensure your labels and organization make sense to your audience.

  • Navbar

    Components

    A navigation bar containing primary site links, typically fixed at the top of the page for constant access. Navbars establish site identity and provide consistent wayfinding across pages. Design navbars to be useful without overwhelming—prioritize the most important links.

  • Noise

    Effects

    A grainy texture effect added to backgrounds or elements for visual interest and tactile quality. Subtle noise can add depth and sophistication, reducing the flatness of solid colors. Apply noise sparingly—heavy noise can look dated and affect performance.

  • Opacity

    Design

    The transparency level of an element, ranging from 0% (invisible) to 100% (fully opaque). Reduce opacity to create overlays, de-emphasize secondary content, or build layered visual effects. Animate opacity for smooth fade-in and fade-out transitions.

  • Open Graph

    SEO

    A protocol that controls how pages appear when shared on social platforms like Facebook, Twitter, and LinkedIn. Open Graph tags specify titles, descriptions, and images for consistent, attractive social shares SEO settings with compelling images sized 1200x630 pixels.

  • Override

    Framer

    Custom code or settings that modify default component behavior without changing the original component definition. Overrides enable page-specific customizations while maintaining reusable component libraries. Use Framer’s code overrides for interactions that go beyond visual property changes.

  • Page Speed

    Performance

    A measure of how quickly page content loads and becomes interactive, influenced by file sizes, server response, and code efficiency. Google uses page speed as a ranking factor, making optimization both a UX and SEO concern. Framer’s infrastructure and automatic optimizations help achieve fast page speeds.

  • Page Transition

    Motion

    The animation or effect that occurs when navigating between pages, providing visual continuity. Page transitions can make navigation feel seamless and help users maintain context. Framer supports various transition effects between pages.

  • Pageview

    Analytics

    A single instance of a page being loaded in a browser, the basic unit of website traffic measurement. Pageviews indicate content popularity and traffic volume but don’t reveal engagement quality. Combine pageview data with other metrics like time on page and bounce rate.

  • Plugin

    Framer

    An extension that adds functionality to a software platform beyond its built-in capabilities. Plugins extend tool capabilities without core software changes. Evaluate plugin quality and maintenance before depending on them in production.

  • Publish

    Publishing

    The process of making website changes live and accessible on the internet. Publishing deploys your work to production servers where visitors can access it. Framer's instant publishing makes changes live immediately when you click publish.

  • Robots.txt

    SEO

    A robots.txt file tells crawlers which URLs they may crawl on your site. It does not directly control indexing; for indexing control, use noindex and related mechanisms. Configure robots rules carefully to avoid blocking important content. See Access your robots.txt file. See How do I prevent specific pages from getting indexed by search engines?.

  • Rotate

    Design

    A transform that spins an element around a center point by a specified angle measured in degrees. Rotation adds dynamism and visual interest to layouts and interactions. Combine rotation with other transforms for complex motion sequences.

  • Section

    Layout

    A distinct content area of a page, typically spanning full width and containing related information. Sections organize long pages into digestible chunks with clear visual separation. Design sections with consistent spacing, backgrounds, and layouts that create rhythm as users scroll.

  • Sitemap

    SEO

    A hierarchical list of all pages and content on a website used for search engine indexing and user navigation. XML sitemaps help search engines discover all your pages while HTML sitemaps help visitors find content. Framer automatically generates and updates your XML sitemap. See How to access your sitemap.

  • Slug

    CMS

    A URL-friendly version of a page or post title, typically lowercase with hyphens replacing spaces. Descriptive slugs improve SEO by including keywords and help users understand page content from the URL. In Framer’s CMS, slugs are generated automatically but can be customized for optimization.

  • Tab

    Components

    An interactive element allowing users to switch between content panels without leaving the page, saving space and organizing related content. Tabs work best for equally important parallel content, not sequential steps. Ensure tab interfaces are keyboard accessible with proper ARIA roles.

  • Tab Index

    Accessibility

    The tabindex attribute controls whether an element can receive keyboard focus and in what order. Use 0 to include an element in natural tab order and -1 for programmatic focus only. Avoid positive values because they create confusing navigation order.

  • Text

    Typography

    Written content displayed on web pages, the primary means of communicating information to visitors. Quality text content is essential for engagement, SEO, and accessibility. Structure text with headings, short paragraphs, and scannable formatting.

  • Text Effects

    Framer

    Visual enhancements applied to text including shadows, gradients, outlines, and animations. Text effects can add personality and emphasis but should maintain readability. Use effects sparingly and test at various sizes and backgrounds.

  • Title Tag

    SEO

    The HTML element defining a page's title, displayed in browser tabs and search engine results. Title tags significantly impact click-through rates from search results. Write compelling, keyword-inclusive titles under 60 characters for full display.

  • Transition

    Motion

    The animated change between two states of an element, such as button hover effects or page navigation. Smooth transitions make interfaces feel polished and help users track changes. Keep transitions quick (200-400ms for UI elements) to maintain responsive feel.

  • Twitter Card

    SEO

    Meta tags controlling how pages appear when shared on Twitter, including image, title, and description. Properly configured Twitter cards increase click-through from social shares. Test cards using Twitter's card validator before launch.

  • Typography

    Typography

    The art and technique of arranging text for readability, legibility, and visual appeal. Good typography guides readers through content while reinforcing brand personality. Study typography fundamentals—font choice, sizing, spacing, and hierarchy—to elevate all your designs.

  • URL

    General

    Uniform Resource Locator—the address used to access web pages and resources, displayed in browser address bars. Clean, descriptive URLs improve SEO and help users understand page content. Structure URLs logically with readable words rather than random numbers or codes.

  • Variant

    Framer

    A predefined variation of a component representing different states, themes, or configurations. Variants keep related options organized and enable smooth transitions between states. Framer's variant system supports complex interactive components.

  • Video

    Media

    Moving visual content embedded on a page for explanation, demonstration, or storytelling. Video can increase engagement but may hurt performance if it is unoptimized. Use compression, modern formats, and lazy loading to keep page load fast.

  • Viewport

    Responsive

    The visible area of a web page within the browser window, which varies by device and window size. Viewport dimensions determine breakpoint behavior and affect what's visible without scrolling. The viewport meta tag ensures proper scaling on mobile devices.

  • Whitespace

    Design

    Empty space in a design that provides visual breathing room and separation between elements. Whitespace improves readability, focus, and perceived quality of designs. Resist filling every available space—whitespace is an active design element.

  • Above the Fold

    Design

    The portion of a webpage visible without scrolling, borrowed from newspaper terminology where the top half of the front page was most prominent. This prime real estate should contain your most compelling content, clear value proposition, and primary call-to-action. Studies show users form impressions within milliseconds, making above-the-fold content critical for engagement.

  • Below the Fold

    Design

    Content that requires scrolling to see, positioned lower on the page than the initial viewport. While above-the-fold content grabs attention, below-the-fold content tells your complete story and provides detailed information for engaged visitors. Modern web design recognizes that users do scroll—what matters is giving them a reason to continue down the page.

  • Breadcrumb

    Components

    A navigation element showing the user’s location within a site hierarchy, typically displayed as a trail of linked page names. Breadcrumbs improve navigation by helping users understand site structure and quickly jump to parent sections. They also benefit SEO by helping search engines understand page relationships and providing rich snippet opportunities.

  • Cache

    Performance

    Temporary storage that keeps copies of assets so repeat visits load faster and consume less bandwidth. Effective caching can significantly improve page-load performance for returning users. CDNs and browser cache policies work together to deliver assets efficiently.

  • External Link

    General

    A hyperlink pointing to a page on a different website, opening in a new tab by convention to maintain your site's presence. External links to authoritative sources can boost SEO by demonstrating content quality. Balance outbound links with internal linking to keep visitors engaged with your content.

  • Fold

    Design

    The point at which content becomes hidden until the user scrolls, varying by device and browser window size. The fold isn't fixed—a laptop, phone, and tablet all have different fold positions for the same page. Design for common viewport sizes while ensuring content below the fold is still discoverable and engaging.

  • FTP

    General

    File Transfer Protocol—a standard method for transferring files between computers over a network. While FTP was historically used for website deployment, modern platforms like Framer handle publishing automatically. Understanding FTP concepts helps when working with legacy systems or specific hosting requirements.

  • Hosting

    Publishing

    The service that stores website files and serves them to visitors over the internet. Reliable hosting affects site speed, uptime, and security—poor hosting can undermine great design. Framer includes premium hosting on a global CDN with automatic SSL, eliminating the need for separate hosting configuration.

  • Hyperlink

    General

    A clickable connection between pages or resources, the fundamental navigation mechanism of the web. Hyperlinks should have descriptive text indicating their destination rather than generic ‘click here’ labels. Style links consistently with clear visual distinction from surrounding text.

  • Iframe

    General

    An HTML element that embeds another webpage within the current page, commonly used for videos, maps, and third-party widgets. Iframes isolate external content but can impact performance and present security considerations. Use iframes for trusted third-party embeds and consider lazy loading.

  • Internal Link

    SEO

    A hyperlink pointing to another page within the same website, supporting navigation and distributing SEO value. Strong internal linking helps users discover related content and helps search engines understand site structure. Link to relevant pages naturally within content.

  • JavaScript

    General

    The programming language that enables interactive and dynamic behavior in web browsers. JavaScript powers everything from form validation to complex web applications and animations. Framer's code components and overrides use JavaScript for custom functionality beyond visual tools.

  • Lightbox

    Components

    An overlay that displays enlarged images or media while dimming the background, focusing attention on the content. Lightboxes are ideal for galleries and detailed image viewing without leaving the page. Ensure lightboxes are keyboard accessible with clear close mechanisms.

  • TLD

    Publishing

    Top-Level Domain—the suffix at the end of domain names like .com, .org, .io, or country codes like .uk. Different TLDs carry different connotations and trust levels. Choose TLDs appropriate for your audience and purpose.

  • Traffic

    Analytics

    The volume of visitors accessing a website, measured in sessions, users, or pageviews over time. Growing traffic is often a primary goal, but quality matters more than quantity. Focus on attracting the right traffic that converts and engages.

  • Viewport Meta Tag

    Responsive

    An HTML tag telling mobile browsers how to scale and size the page for their screens. The viewport meta tag is essential for mobile-responsive designs to display correctly. Framer automatically includes proper viewport settings.

  • Wireframe

    Design

    A low-fidelity visual representation of a page layout focusing on structure and content hierarchy without detailed styling. Wireframes help validate concepts quickly before investing in visual design. In Framer, you can start with simple shapes and progressively add detail as designs evolve.

    Related AI terms: First Draft and Prompt-to-Code.

  • XML

    General

    eXtensible Markup Language—a format for storing and transporting structured data, used in sitemaps and RSS feeds. XML sitemaps help search engines discover all pages on your site. Framer generates XML sitemaps automatically.

  • Anchor Link

    Interaction

    A hyperlink that jumps to a specific section within the same page, identified by an ID attribute on the target element. These improve navigation on long pages by letting users skip directly to relevant content. In Framer, create anchor links by adding IDs to sections and linking to them with the # symbol followed by the ID name.

  • Bandwidth

    Performance

    The maximum rate of data transfer across a network connection, measured in bits per second. Higher bandwidth allows faster loading of large assets like images and videos, directly impacting user experience. Optimize bandwidth usage by compressing images, lazy loading off-screen content, and leveraging Framer's automatic performance optimizations.

  • Crawling

    SEO

    The process by which search engine bots discover and read web pages by following links and analyzing content. Ensuring your site is crawlable with proper HTML structure, sitemaps, and internal linking improves search visibility. Block sensitive or duplicate pages from crawling using robots.txt directives.

  • Footer Navigation

    Layout

    Links and content in the page footer providing secondary navigation, legal links, and supplementary information. Footers catch users who've scrolled through all content and need next steps. Include popular pages, contact information, and trust signals like security badges.

  • Indexing

    SEO

    The process by which search engines add web pages to their database after crawling, making them available in search results. Well-structured sites with quality content get indexed more thoroughly. Monitor indexing status in Google Search Console to ensure pages are discoverable.

  • Load Time

    Performance

    The duration from requesting a page to complete rendering, critically affecting user experience and conversion rates. Users expect pages to load in 2-3 seconds; each additional second significantly increases bounce rates. Optimize images, limit scripts, and leverage caching to minimize load time.

  • Navigation Menu

    Components

    A collection of links enabling users to move between pages and sections of a website. Navigation menus should be consistent, clearly labeled, and organized logically based on user mental models. Test navigation with users to ensure labels and structure are intuitive.

  • Page Load

    Performance

    The process of fetching and rendering a webpage, measured from request to full interactivity. Page load speed affects user experience, conversion rates, and search rankings. Monitor load performance and optimize bottlenecks regularly.

  • Pagination

    Components

    Navigation that divides content across multiple numbered pages, used for long lists or archives. Pagination gives users control and provides clear position within content but requires clicks to progress. Consider whether infinite scroll or load-more buttons might provide a better experience for your use case.

  • Permalink

    SEO

    A permanent URL for a specific piece of content, designed to remain unchanged over time for consistent linking. Clean, descriptive permalinks improve SEO and user understanding of page content. Framer generates permalinks automatically from CMS slugs and page paths.

  • Pop-up

    Components

    An overlay window that appears on top of page content, often used for promotions, email captures, or important notices. Pop-ups can be effective but easily frustrate users if poorly timed or hard to dismiss. Consider alternative placements and respect user preferences.

  • Scroll Depth

    Analytics

    A measurement of how far down a page users scroll, indicating content engagement and page length effectiveness. Low scroll depth may indicate content problems or fulfilled user intent at the top. Track scroll depth to optimize content placement and page structure.

  • Sidebar

    Layout

    A vertical navigation or content panel typically positioned at the page edge, common in dashboards and documentation. Sidebars provide persistent access to navigation while leaving room for main content. Design sidebars to collapse gracefully on smaller screens.

  • Single Page Application

    General

    A web application that loads once and dynamically updates content without full page reloads. SPAs provide app-like experiences with smooth transitions and responsive interactions. Framer supports SPA-style navigation with page transitions.

  • Sticky Navigation

    Layout

    A navigation bar that remains fixed at the top of the viewport as users scroll down the page. Sticky navigation keeps primary actions accessible without scrolling back up. Ensure sticky elements don't consume too much screen space on mobile.

  • Uptime

    Publishing

    The percentage of time a website is operational and accessible, a key measure of reliability. High uptime is essential for user trust and revenue-generating sites. Framer's infrastructure provides high uptime through redundant hosting.

  • User Flow

    Design

    The path a user takes through your website to accomplish a goal, from entry to completion. Mapping user flows reveals friction points and optimization opportunities. Design flows that minimize steps while providing necessary information at each stage.

  • White Label

    General

    Removing or replacing branding so products or services can be resold under another brand name. White label options help agencies deliver branded client experiences. Framer's business plans include white label options.

  • Atomic Design

    Components

    A methodology for building design systems from smallest elements (atoms) up through molecules, organisms, templates, and pages. This approach creates reusable, composable components that scale efficiently across large projects. Framer's component system naturally supports atomic design principles with nested components.

  • CNAME Record

    Publishing

    A DNS record that points one hostname to another hostname instead of an IP address. CNAME records are commonly used to connect subdomains to hosted platforms like Framer.

  • JSON-LD

    SEO

    A format for embedding structured data in pages using JavaScript Object Notation for Linked Data. JSON-LD helps search engines interpret content entities and can enable rich search results. See Structured data through JSON-LD.

  • Webhook

    General

    A URL endpoint that receives automated HTTP callbacks when a specific event occurs. Webhooks are commonly used to send form submissions or CMS events to external tools in real time.

  • Meta Pixel

    Analytics

    Meta’s tracking script used to measure site actions, build custom audiences, and optimize ad campaigns. It is typically installed on pages and configured to send conversion and event data.

  • Staging

    Publishing

    A pre-production environment used to review and test changes before they go live. Staging helps teams validate content, layout, and behavior safely before publishing to the production site. See Publishing your Framer website.

  • Insert Panel

    Framer

    The Framer interface panel used to add elements, components, sections, and assets to a page. It centralizes building blocks so you can quickly compose layouts and interactions. See Using the insert panel in Framer.

  • Input Component

    Components

    A form element used to collect user-entered values such as text, email, or numbers. Input components often support states, validation, and submission workflows.

  • Password Protection

    Publishing

    A site or page access control method that requires visitors to enter a password before viewing protected content. It is useful for private previews, client reviews, and restricted launches. See Add Password Protection.

  • CSV Import

    CMS

    The process of importing comma-separated values data into a cmsCMS collection. CSV import speeds up bulk content creation and migration from spreadsheets or external systems.

  • Fetch API

    General

    A browser API for making network requests from JavaScript using promises. Fetch is commonly used to retrieve external data and populate dynamic UI or CMS workflows.

  • View Transitions

    Effects

    Animated transitions between page or state views that preserve continuity as content changes. View transitions can make navigation feel smoother and reduce abrupt visual jumps.

  • On-page Editing

    Framer

    A workflow where content is edited directly in the context of the live page layout rather than in a separate form view. This improves editorial speed and reduces context switching.

  • Core Web Vitals

    Performance

    Core Web Vitals are a set of user-focused performance metrics used by Google to measure real page experience, including loading speed, responsiveness, and visual stability.

  • Interaction to Next Paint (INP)

    Performance

    Interaction to Next Paint (INP) evaluates responsiveness by measuring the delay between a user interaction and the next visual update.

  • Cumulative Layout Shift (CLS)

    Performance

    Cumulative Layout Shift (CLS) quantifies visual instability by measuring how much elements move unexpectedly during page load and interaction.

  • Time to First Byte (TTFB)

    Performance

    Time to First Byte (TTFB) is a server-response metric that indicates how quickly the browser receives the first byte of a page response.

  • XML Sitemap

    SEO

    An XML Sitemap is a structured file that lists important URLs and metadata so search engines can crawl and index a website more efficiently.

  • Framer CMS

    Framer

    Framer CMS is Framer’s built-in content system for creating collections, defining fields, and powering dynamic pages and components from structured content.

  • Hero Image

    Design

    A Hero Image is a large, high-impact image in the top section of a page used to establish tone, communicate value, and drive attention.

  • Component-Driven Design

    Components

  • CMS Agent

    AI

    A CMS agent is an AI assistant that creates, organizes, imports, and updates CMS content so collection data stays connected to website pages.

    In AI-assisted website creation, cms agent helps teams move faster without losing control of structure, content, performance, or editable design details.

  • Agent Bridge

    AI

    An agent bridge is the connection layer that lets an outside AI tool access a Framer project, including pages, components, and CMS content.

    In external AI agent workflows, agent bridge helps teams move faster without losing control of structure, content, performance, or editable design details.

  • AI Site Migration

    AI

    AI site migration uses an agent to recreate pages, structure, styles, and CMS content from an existing site, export, or reference in Framer.

    In AI-assisted website creation, ai site migration helps teams move faster without losing control of structure, content, performance, or editable design details.

  • Agent Context

    AI

    Agent context is the project information, user intent, constraints, and prior conversation an AI agent uses to make accurate changes.

    Agent context helps an AI system understand what it is editing and why. Strong context can include the selected page, existing CMS structure, current design patterns, and instructions from the user, which reduces generic or mismatched output.

  • Agent Workflow

    AI

    An agent workflow is a sequence of AI-assisted steps for planning, editing, reviewing, and shipping work in a digital project.

    An agent workflow breaks complex website work into smaller actions such as scanning pages, updating CMS items, improving layout, and reviewing changes. Clear workflows help teams use AI without giving up control over quality or publishing decisions.

  • Agent Permissions

    AI

    Agent permissions define what an AI agent is allowed to read, edit, create, publish, or automate inside a project.

    Agent permissions help teams control risk when using AI. A project may allow an agent to edit CMS content, inspect pages, or create branches, while reserving publishing, production changes, or destructive edits for human approval.

  • Agent Prompt

    AI

    An agent prompt is a user request written to guide an AI agent toward a specific project outcome, such as a page edit or CMS update.

    An effective agent prompt gives the AI enough direction to act without guessing. It usually names the target, the desired outcome, constraints, and any content or style rules that should be preserved.

  • Agent Bridge Setup

    AI

    Agent bridge setup is the process of connecting an external AI tool to a Framer project so it can access project context and tools.

    Agent bridge setup usually includes installing a connection layer, authorizing access, and confirming that the external tool can read or edit the correct project. It helps external agents work with pages, CMS content, and components without manual copy-paste.

  • Agent-Editable Content

    AI

    Agent-editable content is website or CMS content structured so an AI agent can update it safely without breaking the design.

    Agent-editable content depends on clear fields, reusable components, and predictable page structure. When content is well organized, an agent can update copy, metadata, or CMS records while keeping the site consistent and editable.

  • Agent-Orchestrated Workflow

    AI

    An agent-orchestrated workflow coordinates multiple AI actions, tools, or agents to complete a larger project task.

    Agent-orchestrated workflows are useful for multi-step site work such as scanning pages, creating CMS entries, adding links, reviewing changes, and preparing a branch for approval. The orchestration keeps each action aligned with the overall goal.

  • Scroll effects

    Effects

    In Framer, scroll effects let designers tie motion to page position, so sections can fade, move, scale, or transform as someone scrolls through the experience.

  • Background blur

    Effects

    In Framer, background blur is useful for navigation bars, overlays, panels, and frosted UI where the page remains visible but visually softened behind the surface.

  • Sticky positioning

    Layout

    In Framer, sticky positioning is useful for sidebars, navigation aids, comparison panels, and storytelling layouts where one element should remain visible during part of the scroll.

  • Comments

    Framer

    Framer comments keep feedback connected to the exact design context, helping teams review pages, resolve decisions, and collaborate without scattering notes across tools.

  • Layout templates

    Layout

    Framer layout templates help teams reuse global structure across pages, keeping navigation, footers, and shared layout behavior consistent while each page keeps its own content.

  • Link styles

    Typography

    Framer link styles keep navigation, inline links, and active states consistent, so interactive text feels intentional across pages and CMS content.

  • Custom cursor

    Interaction

    Framer custom cursors can add interaction feedback, brand personality, or contextual hints while visitors move through highly designed pages.

  • Auto-save

    Framer

    Framer auto-save protects design progress while teams edit pages, components, and content, making collaboration faster and reducing the risk of losing work.

  • Team workspaces

    Framer

    In Framer, team workspaces give groups a shared place to manage sites, collaborate on designs, and keep ownership clear across projects.

  • Asset library

    Media

    Framer asset libraries help teams keep visual materials organized and reusable, so collaborators can build pages with consistent media and brand resources.

  • Mobile CMS

    CMS

    In Framer, Mobile CMS makes content updates possible away from the desktop, helping teams review, edit, and maintain collection-driven pages while on the go.

  • Markdown

    CMS

    In Framer CMS workflows, Markdown can help teams prepare content quickly before converting it into rich text, pages, or structured collection entries.

  • Code blocks

    CMS

    In Framer, code blocks help technical content stay readable by preserving indentation, syntax language, and visual contrast inside CMS-driven articles or reference pages.

  • Google Sheets sync

    CMS

    In Framer projects, Google Sheets sync can support teams that plan, maintain, or collaborate on structured content in spreadsheets before displaying it through CMS-powered pages.

  • Airtable sync

    CMS

    In Framer, Airtable sync can help teams maintain external content databases while presenting the resulting records through designed CMS collection lists and detail pages.

  • CMS agents

    CMS

    In Framer, CMS agents can speed up structured content work by helping generate entries, refine fields, maintain collection data, and connect content to dynamic pages.

  • Static Generation

    Performance

    In Framer, static generation helps performance by serving ready-made pages wherever possible, reducing runtime work and making published sites feel faster.

  • Global CDN

    Performance

    Framer uses global delivery infrastructure to help pages, images, scripts, and assets reach visitors quickly across regions, improving perceived speed and reliability.

  • Edge Caching

    Performance

    In Framer, edge caching improves performance by reducing distance and server work for published pages and assets, helping sites respond quickly around the world.

  • Instant Navigation

    Performance

    In Framer, instant navigation helps multi-page sites feel faster by reducing delay between clicks and page changes, especially when paired with preloading and optimized routes.

  • Route Prefetching

    Performance

    In Framer, route prefetching helps visitors move between pages with less waiting by preparing linked destinations before they are clicked.

  • Responsive Images

    Performance

    In Framer, responsive images help pages load faster and look sharp by serving suitable image sizes instead of forcing every visitor to download oversized assets.

  • Brotli Compression

    Performance

    In Framer hosting, compression helps improve performance by shrinking files like scripts, styles, and markup before they travel over the network.

  • Font Subsetting

    Performance

    In Framer, font subsetting can improve page speed by minimizing font downloads while preserving the typography needed for the published site.

  • Resource Culling

    Performance

    In Framer, resource culling supports leaner pages by keeping unnecessary media, scripts, and interface resources out of the critical loading path.

  • SVG Optimization

    Performance

    In Framer, optimized SVGs help maintain crisp visuals while reducing unnecessary markup, file size, and rendering cost on published pages.

  • SEO Ready

    SEO

    In Framer, SEO-ready sites combine editable metadata, clean page structure, fast loading, responsive layouts, and publishing tools that help pages perform well in search.