1. Security became a full-time job

WordPress is the most targeted CMS on the internet, a direct consequence of powering over 42% of the web. Because WordPress is open source, its codebase and known vulnerabilities are publicly visible, which means exploits spread fast once they're discovered. In 2024, security researchers documented nearly 8,000 new vulnerabilities in the WordPress ecosystem (plugins, themes, and core), up 34% from the prior year. In 2025, that number reached 11,334, another 42% increase. The vast majority originate in third-party plugins and themes, not WordPress core itself, but for the teams maintaining these sites, the distinction is academic. Every vulnerability requires evaluation and action.

For enterprise teams, that means a permanent workload: patching core, updating plugins (often with breaking changes), monitoring vulnerabilities, running WAF and scanning tools, managing server access, and cleaning up when something slips through. Many organizations spend thousands per year on security infrastructure, just for their marketing site.

Framer eliminates this category entirely. No server-side code, no plugin ecosystem to patch, no exposed database. Sites are pre-rendered and served as static assets from a global edge network with active DDoS protection. The attack surface doesn't exist.

2. Performance took constant work

WordPress wasn't built for speed. Acceptable performance requires a stack of optimization plugins, server tuning, and continuous monitoring. Even then, only about 46% of WordPress sites pass all three Core Web Vitals on mobile. These are Google's performance metrics that directly affect search rankings. The rest fail at least one threshold, and the gap widens with each plugin and unoptimized image.

Framer ships fast by default. No server-side rendering, no database queries per page load, no plugin overhead. Performance is a baseline, not an ongoing project.

3. The true cost was higher than it looked

WordPress is free. Running a WordPress marketing site is not. Hosting, themes, page builders, plugin subscriptions, staging environments, SSL, developer time. For enterprise teams, annual hosting and infrastructure costs alone typically range from $5,000 to $25,000+, before factoring in developer hours or opportunity cost.

Framer consolidates everything into a single platform fee. Hosting, SSL, CDN, CMS, analytics, forms, and publishing, all included. No plugin licensing, no separate hosting, no staging infrastructure.

4. Marketing couldn't ship without a developer

The friction behind most migrations. In a typical WordPress setup, the gap between "I want to change this" and "this is live" includes a developer.

Update a landing page? You need a developer, or you're fighting a page builder. Launch an A/B test? Plugin, developer config. New campaign page? Queue.

Framer was built for marketing teams to ship independently. The visual editor gives you direct control over layout, content, responsive behavior, and publishing, without code. It works like Figma. Designers and marketers pick it up immediately.

Perplexity runs their content hub, campaigns, and more on Framer. 5 million monthly visits. Design and brand own the website. No engineering bottleneck for launches.

This doesn't mean removing developers. It means removing the developer bottleneck for routine marketing work. Teams consistently report that their time from concept to live page drops from weeks to hours.

5. The platform wasn't evolving

WordPress's core architecture (PHP, MySQL, server-rendered pages) reflects the web of 2003. For modern capabilities, you need a patchwork of plugins: responsive design, animations, real-time collaboration, localization, A/B testing, AI-assisted workflows, on-page editing.

Each plugin adds complexity, cost, and potential conflicts. In Framer, these are native: localization (2–20 locales with AI-powered translation), A/B testing (Framer Convert, with CMS pages and custom splits), scroll animations, real-time collaboration, on-page editing, AI content generation. They work together because they were designed together.

A note on localization: Framer's native localization handles content display, locale-specific images, adaptive layouts, localized page paths, and automatic locale detection. If your team needs translation approval chains, region-specific permissions, or multi-step editorial review per locale, pair Framer with Weglot or Smartcat. Worth evaluating before migration if you operate in many languages. For all localization documentation, see here.

A note on A/B testing: Framer Convert lets you test page variants and track conversion funnels natively, without plugins. Available on Pro, Scale, and Enterprise plans with event-based billing.

Who's already on Framer

Tens of thousands of sites run on Framer, from startups to Fortune 500 companies. Here are some of the teams that migrated from WordPress specifically:

Mollie
European payments infrastructure operating across 27 markets. Moved from a legacy WordPress setup that required developer involvement for every content update. After migrating to Framer, marketing and design teams publish independently, including non-designer teams like legal and HR. 67 editors collaborate in one platform. All 27 locales were launched in under a year using Framer's built-in localization tools.

Fractal.ai
Global analytics company with a 2,500 to 3,000 page WordPress site running multiple themes in parallel. The fragmented backend made every update complex and agency-dependent. After migrating to Framer, the team eliminated plugin dependencies and third-party build complexity, giving them faster launch cycles and full control over their site without the maintenance overhead.

Piano.io
B2B analytics platform that migrated their Resource Center from WordPress to Framer, followed by a full Japanese locale rollout. Before the move, content updates required developer cycles and a separate localization workflow. After migrating, their main site, landing pages, and resource hub run in one place, with the design team managing multilingual content directly in Framer.

Sendcloud
Europe's largest shipping platform, running a complex multi-market WordPress setup across 10 locales. Partnered with Framer expert agency Addmore to phase the migration, going live with the UK locale first before rolling out the remaining nine markets. The three-year engagement reflects a long-term platform consolidation, putting their marketing team in control of a global site without the WordPress maintenance burden.

Netcraft
Cybersecurity company. Migrated 70+ static pages and 10 CMS collections, including 1,300+ blog articles (pruned during migration for SEO quality). Full HubSpot integration. Completed in approximately 2 months.

Need help with your migration?

If your team needs hands-on support (complex redirect maps, hundreds of CMS items, multi-language migration, or zero-disruption SEO), Framer Expert partners specialize in exactly this.

Get matched with a Framer Expert at our Switch.