A permanent redirect that tells browsers and search engines a page has moved to a new URL forever. This is essential for maintaining SEO value when restructuring your site or changing URL patterns. In Framer, configure 301 redirects in your site settings under the Redirects section to preserve link equity from old URLs.

A custom error page displayed when visitors try to access a URL that doesn’t exist on your site. A well-designed 404 page helps retain visitors by offering navigation options and search functionality rather than a dead end. Framer lets you create branded 404 pages that match your site’s design and guide users back to relevant content.

A setting controlling whether search engines should index a specific page, useful for excluding drafts or duplicate content. Noindex pages remain accessible but won’t appear in search results. Control indexing in Framer’s page settings for SEO management.

URL structures that include language or region codes for multilingual content, like /en/about or /de/about. Localized paths help search engines serve the right language version to users. Configure localized paths in Framer's localization settings for proper SEO.

A distinct document within a website with its own URL, content, and purpose in the site structure. Each page should have clear purpose, proper metadata, and thoughtful internal linking. Organize pages logically and limit depth to keep content discoverable.

A robots.txt file tells crawlers which URLs they may crawl on your site. It does not directly control indexing; for indexing control, use noindex and related mechanisms. Configure robots rules carefully to avoid blocking important content. See Access your robots.txt file. See How do I prevent specific pages from getting indexed by search engines?.

A URL-friendly version of a page or post title, typically lowercase with hyphens replacing spaces. Descriptive slugs improve SEO by including keywords and help users understand page content from the URL. In Framer’s CMS, slugs are generated automatically but can be customized for optimization.

URL additions that track marketing campaign sources, enabling attribution of traffic to specific channels. UTM parameters identify which campaigns, channels, and content drive conversions. Add UTM parameters to links in emails, ads, and social posts. See Track UTM parameters and Google Ads IDs in forms.

The process by which search engine bots discover and read web pages by following links and analyzing content. Ensuring your site is crawlable with proper HTML structure, sitemaps, and internal linking improves search visibility. Block sensitive or duplicate pages from crawling using robots.txt directives.

The process by which search engines add web pages to their database after crawling, making them available in search results. Well-structured sites with quality content get indexed more thoroughly. Monitor indexing status in Google Search Console to ensure pages are discoverable.

A permanent URL for a specific piece of content, designed to remain unchanged over time for consistent linking. Clean, descriptive permalinks improve SEO and user understanding of page content. Framer generates permalinks automatically from CMS slugs and page paths.