Google Tag Manager
A tag management system for deploying tracking codes and scripts without modifying site code directly. GTM centralizes third-party tool management and simplifies analytics implementations. Add GTM to Framer through the custom code section for flexible tracking management.
Measurement ID
Analytics
A unique identifier for connecting analytics services to your website, like Google Analytics' G-XXXXX format. Measurement IDs enable tracking scripts to send data to the correct analytics account. Add measurement IDs in Framer's integrations section for third-party analytics. See Setting up Google Analytics.
Material Design
Design
Google's design system combining flat design principles with subtle shadows and motion to suggest physical depth and surfaces. Material Design provides comprehensive guidelines for creating consistent, intuitive Android and web interfaces. Many principles translate to general interface design beyond Google products.