A standalone page designed for a specific marketing goal, typically with focused messaging and a single call to action. Unlike general website pages, landing pages minimize distractions to maximize conversions. Test landing page variations systematically—small changes in headlines, images, or CTAs can significantly impact results.

A distinct content area of a page, typically spanning full width and containing related information. Sections organize long pages into digestible chunks with clear visual separation. Design sections with consistent spacing, backgrounds, and layouts that create rhythm as users scroll.

An Appendix is supplemental material attached to the end of a document or guide to provide deeper context, references, or background information.

A Hero Image is a large, high-impact image in the top section of a page used to establish tone, communicate value, and drive attention.