Landing Page
A standalone page designed for a specific marketing goal, typically with focused messaging and a single call to action. Unlike general website pages, landing pages minimize distractions to maximize conversions. Test landing page variations systematically—small changes in headlines, images, or CTAs can significantly impact results.
Hero Section
Design
The prominent top section of a landing page, typically featuring primary messaging and a main call to action. It sets the first impression and communicates value quickly. Effective hero sections combine clear copy, visual support, and an obvious next step.