1. Security became a full-time job
WordPress is the most targeted CMS on the internet, a direct consequence of powering about 41% of websites as of August 2026. Because WordPress is open source, its codebase and known vulnerabilities are publicly visible, which means exploits spread fast once they’re discovered. In 2024, security researchers documented nearly 8,000 new vulnerabilities in the WordPress ecosystem (plugins, themes, and core), up 34% from the prior year. In 2025, that number reached 11,334, another 42% increase. The vast majority originate in third-party plugins and themes, not WordPress core itself, but for the teams maintaining these sites, the distinction is academic. Every vulnerability requires evaluation and action.
For enterprise teams, that means a permanent workload: patching core, updating plugins (often with breaking changes), monitoring vulnerabilities, running WAF and scanning tools, managing server access, and cleaning up when something slips through. Many organizations spend thousands per year on security infrastructure, just for their marketing site.
Framer removes the customer-managed WordPress server, database, themes, and plugin patching from this workflow. Hosting, rendering, TLS, and network protection are managed by Framer, which changes the security responsibilities rather than eliminating all web risk.
2. Performance took constant work
WordPress performance often requires optimization plugins, server tuning, and ongoing monitoring. Core Web Vitals measure real-user loading, responsiveness, and visual stability. They contribute to page experience alongside many other search signals, and results vary based on the site’s theme, plugins, content, and hosting.
Framer manages hosting and uses server-side rendering, pre-rendering, and caching to serve sites efficiently. There is no customer-managed WordPress database or plugin stack, though teams should still measure and optimize real pages.
3. The true cost was higher than it looked
WordPress is free. Running a WordPress marketing site is not. Hosting, themes, page builders, plugin subscriptions, staging environments, SSL, developer time. For enterprise teams, annual hosting and infrastructure costs alone typically range from $5,000 to $25,000+, before factoring in developer hours or opportunity cost.
Framer consolidates everything into a single platform fee. Hosting, SSL, CDN, CMS, analytics, forms, and publishing, all included. No plugin licensing, no separate hosting, no staging infrastructure.
4. Marketing couldn’t ship without a developer
The friction behind most migrations stems from the typical WordPress setup, where the gap between “I want to change this” and “this is live” includes a developer.
Update a landing page? You need a developer, or you’re fighting a page builder. Launch an A/B test? Plugin, developer config.
Framer was built for marketing teams to ship on their own. The visual editor gives you direct control over layout, content, responsive behavior, and publishing, no code required. It works like Figma. Designers and marketers pick it up on day one.
Perplexity runs their content hub, campaigns, and more on Framer. Five million monthly visits. Design and brand own the website end to end, with no engineering bottleneck holding up launches.
This doesn’t mean removing developers. It means removing the developer bottleneck for routine marketing work. Teams consistently report that their time from concept to live page drops from weeks to hours.
5. The platform wasn’t evolving
WordPress’s core architecture (PHP, MySQL, server-rendered pages) reflects the web of 2003. For modern capabilities, you need a patchwork of plugins: responsive design, animations, real-time collaboration, localization, A/B testing, AI-assisted workflows, on-page editing.
Each plugin adds complexity, cost, and potential conflicts. In Framer, these are native: localization (2–20 locales with AI-powered translation), A/B testing (Framer Convert, with CMS pages and custom splits), scroll animations, real-time collaboration, on-page editing, AI content generation. They work together because they were designed together.
A note on localization: Framer’s native localization handles content display, locale-specific images, adaptive layouts, localized page paths, and automatic locale detection. If your team needs translation approval chains, region-specific permissions, or multi-step editorial review per locale, pair Framer with Weglot or Smartcat. Worth evaluating before migration if you operate in many languages. For all localization documentation, see Framer’s localization features.
A note on A/B testing: Framer Convert lets you test page variants and track conversion funnels natively, without plugins. Available through the Convert add-on for Pro and Enterprise plans with usage-based billing.
Who’s already on Framer
Tens of thousands of sites run on Framer, from startups to Fortune 500 companies. Here are some of the teams that migrated from WordPress:
Mollie
European payments infrastructure operating across 27 markets. Moved from a legacy WordPress setup that required developer involvement for every content update. After migrating to Framer, marketing and design teams publish independently, including non-designer teams like legal and HR. 67 editors collaborate on one platform. All 27 locales were launched in under a year using Framer’s built-in localization tools.
Fractal.ai
Global analytics company running a 2,500- to 3,000-page WordPress site across multiple themes in parallel. The fragmented backend made every update slow, complex, and agency-dependent. After migrating to Framer, the team eliminated plugin dependencies and third-party build complexity. Launch cycles got faster, and the team now controls the full site without the usual maintenance overhead weighing them down.
Piano.io
B2B analytics platform that migrated their Resource Center from WordPress to Framer, followed by a full Japanese locale rollout. Before the move, content updates required developer cycles and a separate workflow for localization. After migrating, their main site, landing pages, and resource hub all run in one place, with the design team managing multilingual content directly inside the editor.
Sendcloud
Europe’s largest shipping platform, running a complex multi-market WordPress setup across 10 locales. Partnered with Framer expert agency Addmore to phase the migration, going live with the UK locale first before rolling out the remaining nine markets. The three-year engagement reflects a long-term platform consolidation, putting their marketing team in control of a global site without the WordPress maintenance burden.
Netcraft
Cybersecurity company. Migrated 70+ static pages and 10 CMS collections, including 1,300+ blog articles (pruned during migration for SEO quality). Full HubSpot integration. Completed in approximately 2 months.
Need help with your migration?
If your team needs hands-on support (complex redirect maps, hundreds of CMS items, multi-language migration, or zero-disruption SEO), Framer Expert partners specialize in exactly this.
Get matched with a Framer Expert via Switch.
