A reusable color value stored centrally and referenced throughout your design, enabling consistent branding and easy global updates. When you change a color variable, every element using it updates automatically. Framer's color variables support semantic naming like 'primary' and 'error' for maintainable design systems.

A saved combination of font, size, weight, spacing, and color settings that can be applied consistently to text elements. Text styles ensure typographic consistency and make global updates efficient—change the style, update all instances. Build a systematic hierarchy with styles for headings, body, captions, and other text types.

A named value stored centrally that can be reused throughout your project and updated globally from one location. Variables enable design systems by ensuring consistent values for colors, spacing, radii, and more. Framer's variable system supports colors, numbers, and responsive values.

A font loaded from the web rather than installed locally, ensuring consistent typography for all visitors. Web fonts expand typographic options beyond system fonts but add loading time. Framer provides Google Fonts integration and supports custom font uploads for brand fonts.

A family of fonts sharing consistent design characteristics, such as Helvetica or Inter, containing multiple weights and styles. Choose typefaces that reflect brand personality while maintaining readability. Limit to 2-3 typefaces per project for cohesion.

Variable Modes let one variable system support multiple contexts, such as theme, platform, or state, by switching between predefined value sets.

A Font Family is a grouped collection of type styles and weights designed with consistent visual DNA for cohesive typography systems.

In Framer, font subsetting can improve page speed by minimizing font downloads while preserving the typography needed for the published site.