Challenge

Building and launching product pages should be seamless. However, as Miro scaled, managing multi-language localizations and coordinating across teams created complexity that slowed everything down. They also depended on developers to make any changes to the website or launch new pages, which became a bottleneck and hindered their time to market.

Framer changed that.

Scaling without slowing down

Miro needed a way to ship high-quality pages quickly while keeping creative control in-house. Traditional web development meant long iteration cycles, reliance on engineering, and bottlenecks between teams.

“We needed a tool that allowed our design team to own the process—without slowing us down.”

So they turned to Framer. Miro’s designers were able to create, iterate, and publish pages independently—without waiting on developers. This gave them the freedom to build high-impact pages for product launches, campaigns, and experiments with full creative control. Localization was also easier to manage, thanks to close collaboration with Framer’s team to tailor workflows to Miro’s global needs. And when it came time to integrate Framer into internal systems, Miro built a custom CMS plugin that allowed them to sync content efficiently—no workarounds, no added complexity.

A new way to ship

By choosing Framer, Miro was able to launch and migrate key pages faster than traditional methods, giving their design team full creative control. They seamlessly localized content for global markets, improved cross-team collaboration with real-time updates, and integrated Framer with their internal content ecosystem through a custom CMS plugin. The result was a visually striking, high-performance website that showcased Miro’s product capabilities and customer stories to a worldwide audience—delivered on time and without the typical development bottlenecks.