Comprehensive tracking tools that go beyond pageviews to measure user journeys, conversion funnels, and behavioral patterns. Understanding how users actually interact with your site reveals optimization opportunities that basic analytics miss. Framer's built-in analytics include A/B testing, click tracking, and funnel analysis—all GDPR-compliant without requiring cookie consent banners. See Track clicks, build funnels, and A/B test pages.

When a visitor completes a desired action, such as signing up, making a purchase, or filling out a contact form. Conversion rate—the percentage of visitors who convert—is a key success metric for most websites. Track conversions in Framer Metrics and use A/B testing to systematically improve your conversion rates.

The path a user takes through your website to accomplish a goal, from entry to completion. Mapping user flows reveals friction points and optimization opportunities. Design flows that minimize steps while providing necessary information at each stage.

A visualization of the steps a user takes to accomplish a goal, revealing opportunities and pain points. Mapping user journeys helps optimize flows and identify where users struggle. Design journeys that minimize friction while providing necessary information.