A method of comparing two versions of a page to determine which performs better based on user behavior and conversions. This data-driven approach removes guesswork from design decisions by letting real visitors vote with their actions. Framer's built-in A/B testing in Metrics lets you run experiments without third-party tools or complex setup.

Comprehensive tracking tools that go beyond pageviews to measure user journeys, conversion funnels, and behavioral patterns. Understanding how users actually interact with your site reveals optimization opportunities that basic analytics miss. Framer's built-in analytics include A/B testing, click tracking, and funnel analysis—all GDPR-compliant without requiring cookie consent banners. See Track clicks, build funnels, and A/B test pages.

An interaction where users click and hold an element to move it, common for reordering lists, sliders, and drawing interfaces. Drag interactions should provide clear visual feedback about what's being moved and where it can be dropped. Consider touch device behavior where drag competes with scrolling gestures.

Framer’s built-in product analytics, now referred to as Framer Analytics, for tracking traffic, user behavior, and conversions without third-party setup. It integrates directly with Framer sites and dashboards, reducing implementation overhead. Review current features in Framer docs as analytics capabilities continue to evolve.

Google's web analytics service tracking website traffic, user behavior, and conversion data. Google Analytics provides detailed insights but requires cookie consent in many jurisdictions. Framer's built-in analytics offer privacy-friendly tracking without external dependencies. See Tracking visitors with Framer’s built-in analytics.

A tag management system for deploying tracking codes and scripts without modifying site code directly. GTM centralizes third-party tool management and simplifies analytics implementations. Add GTM to Framer through the custom code section for flexible tracking management.

A unique identifier for connecting analytics services to your website, like Google Analytics' G-XXXXX format. Measurement IDs enable tracking scripts to send data to the correct analytics account. Add measurement IDs in Framer's integrations section for third-party analytics. See Setting up Google Analytics.

The process of making website changes live and accessible on the internet. Publishing deploys your work to production servers where visitors can access it. Framer's instant publishing makes changes live immediately when you click publish.

An invisible clickable area overlaid on designs to add interactivity, commonly used in prototypes for click-through demonstrations. Hotspots enable quick prototyping of interactions without building fully functional components. In Framer, prefer native interactive components over hotspots for production.

A measurement of how far down a page users scroll, indicating content engagement and page length effectiveness. Low scroll depth may indicate content problems or fulfilled user intent at the top. Track scroll depth to optimize content placement and page structure.

A visualization of the steps a user takes to accomplish a goal, revealing opportunities and pain points. Mapping user journeys helps optimize flows and identify where users struggle. Design journeys that minimize friction while providing necessary information.

Meta’s tracking script used to measure site actions, build custom audiences, and optimize ad campaigns. It is typically installed on pages and configured to send conversion and event data.