Data

Forms, analytics, and tests

Add different field types to a native form

Learn how to add and configure checkboxes, radio buttons, select dropdowns, and more in a native Framer form

Adding a contact form

Learn how to collect leads, bookings, signups, and customer inquiries using Framer forms or third-party form services.

Enable spam protection

Learn how to enable spam protection, choose between Basic and Advanced protection, and decide whether suspicious submissions should be blocked or passed through.

How Framer’s built-in analytics work

Learn how Framer’s built-in analytics measure site activity and explain the data you see in your dashboard.

How Framer’s built-in form spam protection works

Framer Forms have built-in spam protection by default.

How to add hidden fields to forms for tracking

Learn how to include invisible data in form submissions for tracking and attribution.

How to set up a funnel

Framer’s built-in A/B testing makes it easy to run experiments and measure results on your site.

How to track custom events in Framer

You can track custom events on your Framer site using code, giving you full flexibility to measure any type of interaction.

How to track links and forms in Framer

You might want to know how many times a specific link is clicked or how often a form is submitted. You can do this by adding a tracking ID to a link or form.

How to use query parameters to change text on a page

Learn how to use page variables and query parameters to dynamically display text content based on the URL.

Run an A/B test on your Framer site

Learn how to set up, run, and analyze A/B tests in Framer

Track UTM parameters and Google Ads IDs in forms

Learn how to automatically capture UTM parameters and Google Ads click IDs with Framer forms to understand where your conversions come from.