A UI element in design tools providing quick access to add new elements like text, shapes, images, and components. Insert menus speed up design workflows by centralizing element creation. Framer’s insert menu and slash commands enable rapid element addition.

An interactive simulation of a product used to test concepts, gather feedback, and demonstrate functionality before full development. Prototypes range from low-fidelity wireframes to high-fidelity interactive mockups. In Framer, prototypes become production sites—there's no separate prototype stage to recreate.

The animated change between two states of an element, such as button hover effects or page navigation. Smooth transitions make interfaces feel polished and help users track changes. Keep transitions quick (200-400ms for UI elements) to maintain responsive feel.

User Experience—the overall experience a person has when using a product, encompassing usability, accessibility, and emotional response. Good UX anticipates user needs and removes obstacles to goal completion. UX extends beyond UI to include performance, content clarity, and trust signals.

A fictional character representing a target user group, created from research to guide design decisions around real needs. Personas help teams empathize with users and make consistent decisions aligned with user goals. Base personas on actual user research rather than assumptions.

A UI notice that informs visitors about cookie usage and, where required, collects consent preferences. Cookie banners help meet privacy and compliance requirements in regions with consent laws. See Add a fully functional Cookie Banner to your Framer site.

A browser API for making network requests from JavaScript using promises. Fetch is commonly used to retrieve external data and populate dynamic UI or CMS workflows.

UI/UX Design integrates visual interface decisions with user experience research and interaction planning to improve product effectiveness and satisfaction.

Usability measures how effectively, efficiently, and satisfactorily users can achieve goals within a system or interface.