Great templates are polished, easy to customize, and ready to use in real projects. Use this checklist as a reference when creating, publishing, and maintaining templates in the Framer Community.

Originality

A strong template solves a clear problem and provides a unique starting point for buyers.

• The template is built around a clear audience or use case.

• Layouts, flows, and visual design feel original and differentiated.

• Existing templates have not been reused or lightly modified.

• The template provides meaningful value beyond native Framer features.

Design

Consistent design helps buyers understand and trust a template.

• Styling is consistent across all pages.

• Visual hierarchy is clear and easy to scan.

• Colors, typography, and spacing feel cohesive.

• Shared text and color styles are used throughout the template.

• A custom 404 page is included.

• Visual assets are polished and high quality.

Layout

Well-structured layouts make templates easier to navigate and customize.

• Pages have a clear purpose and hierarchy.

• Layout templates are used where appropriate.

• Stacks, grids, and auto-height layouts support flexibility.

• Horizontal scrolling issues are avoided.

• Layouts remain organized as content changes.

Text

Thoughtful copy improves clarity and creates a more professional experience.

• Text is legible and aligned with the overall design.

• Spelling and grammar have been reviewed.

• Framer fonts are used where appropriate.

• Text is balanced to avoid awkward line breaks and orphans.

• Placeholder and lorem ipsum content has been removed.

Responsive

Templates should feel at home on every screen size.

• Layouts adapt cleanly across mobile, tablet, and desktop breakpoints.

• Fixed sizes that break responsiveness are avoided.

• Components adapt gracefully to screen changes.

• Content remains readable and usable on smaller screens.

Links

Clear and reliable links create a better browsing experience.

• Expected email and phone actions use mailto: and tel: links.

• Interactive elements are visually recognizable as clickable.

• Hover and active states are clearly defined.

• Broken or inactive links have been removed.

CMS

The CMS helps buyers manage and update content more efficiently.

• Repeatable content is managed through the CMS where appropriate.

• CMS fields are connected clearly to pages and components.

• Empty and unused CMS entries have been removed.

• CMS collections and fields use clear naming.

Code

Custom code should add value without adding unnecessary complexity.

• Custom code is clean, minimal, and easy to understand.

• Native Framer features are used when appropriate.

• Embeds are only used when necessary.

• Custom code is maintained and compatible with current Framer features.

Effects

Motion should support the experience rather than distract from it.

• Motion is used purposefully to guide attention.

• Excessive or overly complex animations are avoided.

• Performance remains a consideration when adding effects.

• Animations feel smooth and intentional.

Assets

Organized assets make templates easier to maintain and customize.

• Assets are grouped into clearly named folders.

• External components are up to date.

• Duplicate assets have been removed.

• File names are descriptive and easy to understand.

Tags

Clear metadata helps improve discoverability and accessibility.

• Semantic tags are used where appropriate.

• Headings and paragraphs follow a logical structure.

• Images include meaningful alt text.

• Content is organized in a way that supports search and accessibility.

Accessibility

Accessible templates work better for more people.

• Each page includes a title and description in site settings.

• Color contrast supports readability.

• Standard accessibility practices have been followed.

• Form fields are clearly labeled.

Performance

Fast templates create a better experience for buyers and visitors.

• Framer's performance checks have been reviewed.

• Images and media are optimized for the web.

• Large, uncompressed assets are avoided.

• Motion and effects do not negatively impact page performance.

Copyright

Templates should only include content that can be legally distributed.

• Assets are original or properly licensed.

• Permission has been obtained for any client work included in the template.

• Copyright and licensing requirements are respected.

Community

Clear listings help buyers understand exactly what they are purchasing.

• Preview images accurately represent the template.

• Relevant categories have been selected.

• The description clearly explains the template's value.

• Unique features and use cases are highlighted.

• Setup requirements and limitations are clearly communicated.

Support

Reliable support helps buyers get the most from their purchase.

• Available support options are clearly explained.

• Questions and support requests receive timely responses.

• Refund terms are clearly communicated.

• Buyer-facing templates are maintained and updated.

• Advertisements and unrelated promotions have been removed.