How to setup Google Analytics

Integrate Google Analytics into your Framer site by simply pasting the tracking ID in your settings.

Framer offers built-in analytics to help you gain insight on the performance of your website. These analytics are privacy compatible, live, and accurate. However, in order to gain a more detailed overview of activity within your sites, you may want to consider integrating another tool such as Google Analytics and combine the insights together.

Note: Learn more about how to use Google Analytics in the Analytics Academy

Google Analytics offers in-depth metrics such as page views, bounce rates, and user flows. You can now integrate Google Analytics into your Framer site by simply pasting the tracking ID in your site settings.

  1. Go to Site Settings > General

  2. Find your Google Analytics measurement ID or tracking ID and paste it into the Google Analytics Measurement or Tracking ID input field

  3. Save your changes and update your site (The changes will only be updated on publish)

Note: In Google Analytics 4, IP anonymisation is not necessary since IP addresses are not logged or stored. Please note that you will be responsible for any GDPR compliances when using integrations.