JSON-LD is the format preferred by Google for structured data and the most stable foundation for Answer Engine Optimization. By marking up your content with schema types like FAQ Page, Article, and Product, you increase the chance of rich results, featured snippets, and AI answers that are retrieved directly from your site.

For websites aiming to improve AEO, structured data is one of the highest impact upgrades you can make. It provides context, intent, and meaning in a format search engines trust.

Adding JSON-LD to your site

Adding schema markup is straightforward on most websites. Structured data should be placed in the head section of your page so search engines and AI crawlers can access it as soon as the page is published.

To add JSON-LD, paste your schema into a script tag with the type set to application/ld+json and include it in the head of your page. This ensures the structured data is included in the final HTML and can be parsed by crawlers.

Below are some simple examples you can use as starting points, depending on the type of page you are publishing.

FAQ page example

<script type="application/ld+json">
{
 "@context": "https://schema.org",
 "@type": "FAQPage",
 "mainEntity": [
   {
     "@type": "Question",
     "name": "How does this work?",
     "acceptedAnswer": {
       "@type": "Answer",
       "text": "Here is the short answer you placed on the page."
     }
   }
 ]
}
</script>

Article example

<script type="application/ld+json">
{
 "@context": "https://schema.org",
 "@type": "Article",
 "headline": "Your blog post title",
 "author": "Author Name",
 "datePublished": "2026-01-01"
}
</script>

Product page example

<script type="application/ld+json">
{
 "@context": "https://schema.org",
 "@type": "Product",
 "name": "Product Name",
 "offers": {
   "@type": "Offer",
   "price": "99.00"
 }
}
</script>

Tips for working with JSON-LD

• You can include multiple JSON-LD schema blocks on a single page. Each schema type should be placed in its own script tag so search engines can parse them independently. This is useful for pages that contain more than one content type, such as an article that also includes a FAQ section.

• Ensure that the text in your structured data matches the visible content on the page. Search engines compare schema markup with on-page content, and inconsistencies can reduce trust or eligibility for enhanced results.

• After publishing, test your structured data using the Rich Results Test. This tool confirms that your markup is valid, readable, and eligible for enhanced search features across Google and AI search engines.