Track click events with Google Tag Manager

Google Tag Manager can track user interactions without changing your site’s code. This guide explains how to track all clicks, all link clicks, or only specific links, and how to send those events to Google Analytics 4.

Before you begin

Before following this guide, make sure you have:

• Installed Google Tag Manager on your site.

• Connected Google Tag Manager to Google Analytics 4.

• Verified that your Google tag is firing correctly.

Track all clicks

To track every click on your site:

1. In Google Tag Manager, go to Triggers.

2. Click New.

3. Select Trigger Configuration.

4. Choose All Elements under Click.

5. Name the trigger and save it.

Next, create a GA4 Event tag.

1. Go to Tags.

2. Create a new Google Analytics: GA4 Event tag.

3. Enter an event name, such as all_clicks.

4. Select your All Elements trigger.

5. Save the tag.

Track all link clicks

If you only want to track links:

1. Create a new trigger.

2. Select Just Links.

3. Save the trigger.

4. Create a new GA4 Event tag.

5. Assign the Just Links trigger.

6. Save the tag.

Track specific links

To track only selected links, first enable click variables.

1. Go to Variables.

2. Click Configure.

3. Enable the variables under Clicks.

Use Preview mode to inspect your links and identify a shared value, such as a CSS class, link URL, or link text.

Then:

1. Edit your link click trigger.

2. Change the trigger to Some Link Clicks.

3. Add a condition that matches the links you want to track.

4. Save the trigger.

Send additional click information to Google Analytics

To include more context with each event, add event parameters to your GA4 Event tag.

You can also include other built-in click variables if needed.

Test your events

1. Click Preview in Google Tag Manager.

2. Connect to your published website.

3. Click the elements or links you’re tracking.

4. Open Google Analytics → Admin → DebugView.

5. Confirm that your events appear with the expected parameters.