Trademark guidelines

Trademark guidelines

Version 1.0

February 6, 2026

Framer values our community of designers, developers, and creators who build amazing things with our platform. This Trademark Usage Policy provides guidelines for using the Framer name, logos, and other brand assets. Our goal is to protect the Framer brand while enabling our community to reference Framer appropriately.

For questions about this Policy, contact legal@framer.com. For media inquiries and brand asset requests, contact press@framer.com.

The Framer marks

The Framer Marks include the Framer name, the Framer logo, the Framer wordmark, the Framer app icon, and any other trademarks, logos, graphics, designs, or trade dress that identify Framer as the source of a product or service. These marks are owned by Framer and protected by trademark law.

How to use our brand

When using the Framer Marks, please follow these principles:

  • Be truthful and accurate. Only use Framer Marks in ways that are honest and not misleading

  • Your brand comes first. Your own branding should always be more prominent than the Framer Marks

  • No implied affiliation. Do not suggest sponsorship, endorsement, or official partnership with Framer unless you have a written agreement

  • Use Framer as an adjective. Always use Framer as an adjective (e.g., Framer templates, the Framer platform), never as a noun or verb

Please don’t do this

You may not use the Framer Marks in the following ways without explicit written permission from Framer:

Names & domains

  • Don't register any domain name containing Framer (e.g., framerexperts.com, framertemplates.io)

  • Don't use Framer in your company name, product name, or service name

  • Don't use Framer in your social media handles or usernames

  • Don't combine Framer with your own brand name (e.g., FramerPro, Framer+)

  • Don't create logos that incorporate, imitate, or are confusingly similar to the Framer logo

  • Don't use outdated versions of the Framer logo or branding

Suggesting affiliation

  • Don't use phrases that suggest official partnership, such as:

    • Framer Partner

    • Framer Expert

    • Framer Certified

    • Official Framer [anything]

    • Powered by Framer (as a primary brand element)

  • Don't suggest that your product, service, or content is made by, endorsed by, or affiliated with Framer

  • Don't use the Framer logo as your primary branding or in a way that implies your product is a Framer product

Editing our logo

  • Don't modify, distort, or alter the Framer logo in any way

  • Don't change the colors of the Framer logo

  • Don't add effects, outlines, or shadows to the logo

  • Don't rotate, skew, or stretch the logo

  • Don't combine the logo with other graphics or text

  • Don't use the logo on merchandise without permission

You can do this

You may use the Framer Marks in the following ways, provided you comply with this Policy and our Brand Guidelines:

Referential Use

You may use the word "Framer" to truthfully describe your relationship with the Framer platform:

Correct

Incorrect

Templates for Framer

Framer Templates Co.

Plugins for the Framer platform

FramerPlugins

Tutorials for Framer

Framer Academy

Icons designed for use in Framer

Framer Icons

A design agency specializing in Framer websites

The Framer Agency

We build websites using Framer

Framer Website Builders

Naming your product

If you create plugins, components, or templates for the Framer platform:

Correct

Incorrect

SuperForms for Framer

Framer Forms

QuickAnimate — a Framer plugin

Framer Animate

IconPack for Framer

Framer Icons

Alex's SEO Tools for Framer

Framer SEO

Starter Kit — templates for Framer

Framer Starter Kit

CMS Toolkit for Framer

Framer CMS Pro

"Framer" should describe what your product works with, not be part of your product's name. Your product name should come first and be more prominent.

Your sites & services

If you operate a website, course, community, or service related to Framer:

Correct

Incorrect

Website: framertips.design with clear disclaimer

Website: framer.tips or framerhelp.com

Learn Framer with Sarah

Framer School

Framer Migration Services by [Your Company]

Official Framer Migration

Design Resources for Framer by [Your Brand]

Framer Resources

Required disclaimer for third-party sites: if your website, service, or content relates to Framer, include a clear disclaimer such as:

"This [website/service/content] is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."

Teaching and tutorials

You may use the Framer Marks in educational content, tutorials, reviews, and commentary, provided you:

  • Use Framer Marks only to refer to Framer products accurately

  • Do not imply that your educational content is official or endorsed by Framer

  • Include a disclaimer when appropriate

Linking to Framer

You may use the Framer logo to link to official Framer pages (framer.com), provided you follow our Brand Guidelines for logo usage.

Ads and marketing

Keyword advertizing

  • Do not use Framer as a keyword in AdWords, AdSense, or similar advertizing platforms for keyword targeting

  • Do not bid on Framer-related trademarks for search advertizing

Ad copy

You may reference Framer in advertizing copy if it accurately describes your services and clearly indicates you are not Framer:

Correct

Incorrect

ABC Design Studio — We build custom Framer websites

The Framer Experts

Learn to build with Framer — course by [Your Name]

Official Framer Training

Premium templates compatible with Framer

Framer's Template Store

Demonstrations and presentations

When presenting Framer products in webinars, demos, or marketing materials, include this disclaimer:

"This presentation is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."

Official programs

Framer has official community programs including:

  • Framer Experts — Vetted professionals listed in our official directory

  • Framer Creators — Official affiliate program participants

  • Framer Ambassadors — Official educational program members

Only participants in these programs, with active agreements, may use associated terminology. If you're interested in joining an official program, visit framer.com/creators or framer.com/expert/apply.

Just ask

If you'd like to use the Framer Marks in a way not covered by this Policy, please contact us:

When in doubt, please ask before using our marks.

If things go wrong

Framer reserves the right to:

  • Modify this Policy at any time

  • Revoke permission to use the Framer Marks at any time

  • Take action against unauthorized or improper use of the Framer Marks

  • Request modifications to any use that we determine violates this Policy

If your use of the Framer Marks violates this Policy, our Terms of Service, or any other applicable agreement, Framer may take appropriate action, including requesting removal of infringing content or terminating your access to Framer services.

Cheat sheet

Naming your Framer-related product

Do This

Not This

[Your Brand] for Framer

Framer [Your Product]

[Your Brand] — a Framer plugin

Framer [YourBrand]

[Your Brand] templates for Framer

Framer [Your Brand]

Describing your services

Do This

Not This

We specialize in Framer websites

We are Framer Experts (unless official)

Built with Framer

Powered by Framer (as primary branding)

Compatible with Framer

Official Framer Partner (unless official)

Using the logo

Do this

Not this

Use official logo files from framer.com/brand

Recreate or modify the logo

Maintain clear space around the logo

Combine logo with other elements

Use on appropriate backgrounds per guidelines

Change logo colors

Downloads

Brand assets Download official logos and assets
Terms of Service Full terms and conditions
Contact us Get in touch with questions

Framer values our community of designers, developers, and creators who build amazing things with our platform. This Trademark Usage Policy provides guidelines for using the Framer name, logos, and other brand assets. Our goal is to protect the Framer brand while enabling our community to reference Framer appropriately.

For questions about this Policy, contact legal@framer.com. For media inquiries and brand asset requests, contact press@framer.com.

The Framer marks

The Framer Marks include the Framer name, the Framer logo, the Framer wordmark, the Framer app icon, and any other trademarks, logos, graphics, designs, or trade dress that identify Framer as the source of a product or service. These marks are owned by Framer and protected by trademark law.

How to use our brand

When using the Framer Marks, please follow these principles:

  • Be truthful and accurate. Only use Framer Marks in ways that are honest and not misleading

  • Your brand comes first. Your own branding should always be more prominent than the Framer Marks

  • No implied affiliation. Do not suggest sponsorship, endorsement, or official partnership with Framer unless you have a written agreement

  • Use Framer as an adjective. Always use Framer as an adjective (e.g., Framer templates, the Framer platform), never as a noun or verb

Please don’t do this

You may not use the Framer Marks in the following ways without explicit written permission from Framer:

Names & domains

  • Don't register any domain name containing Framer (e.g., framerexperts.com, framertemplates.io)

  • Don't use Framer in your company name, product name, or service name

  • Don't use Framer in your social media handles or usernames

  • Don't combine Framer with your own brand name (e.g., FramerPro, Framer+)

  • Don't create logos that incorporate, imitate, or are confusingly similar to the Framer logo

  • Don't use outdated versions of the Framer logo or branding

Suggesting affiliation

  • Don't use phrases that suggest official partnership, such as:

    • Framer Partner

    • Framer Expert

    • Framer Certified

    • Official Framer [anything]

    • Powered by Framer (as a primary brand element)

  • Don't suggest that your product, service, or content is made by, endorsed by, or affiliated with Framer

  • Don't use the Framer logo as your primary branding or in a way that implies your product is a Framer product

Editing our logo

  • Don't modify, distort, or alter the Framer logo in any way

  • Don't change the colors of the Framer logo

  • Don't add effects, outlines, or shadows to the logo

  • Don't rotate, skew, or stretch the logo

  • Don't combine the logo with other graphics or text

  • Don't use the logo on merchandise without permission

You can do this

You may use the Framer Marks in the following ways, provided you comply with this Policy and our Brand Guidelines:

Referential Use

You may use the word "Framer" to truthfully describe your relationship with the Framer platform:

Correct

Incorrect

Templates for Framer

Framer Templates Co.

Plugins for the Framer platform

FramerPlugins

Tutorials for Framer

Framer Academy

Icons designed for use in Framer

Framer Icons

A design agency specializing in Framer websites

The Framer Agency

We build websites using Framer

Framer Website Builders

Naming your product

If you create plugins, components, or templates for the Framer platform:

Correct

Incorrect

SuperForms for Framer

Framer Forms

QuickAnimate — a Framer plugin

Framer Animate

IconPack for Framer

Framer Icons

Alex's SEO Tools for Framer

Framer SEO

Starter Kit — templates for Framer

Framer Starter Kit

CMS Toolkit for Framer

Framer CMS Pro

"Framer" should describe what your product works with, not be part of your product's name. Your product name should come first and be more prominent.

Your sites & services

If you operate a website, course, community, or service related to Framer:

Correct

Incorrect

Website: framertips.design with clear disclaimer

Website: framer.tips or framerhelp.com

Learn Framer with Sarah

Framer School

Framer Migration Services by [Your Company]

Official Framer Migration

Design Resources for Framer by [Your Brand]

Framer Resources

Required disclaimer for third-party sites: if your website, service, or content relates to Framer, include a clear disclaimer such as:

"This [website/service/content] is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."

Teaching and tutorials

You may use the Framer Marks in educational content, tutorials, reviews, and commentary, provided you:

  • Use Framer Marks only to refer to Framer products accurately

  • Do not imply that your educational content is official or endorsed by Framer

  • Include a disclaimer when appropriate

Linking to Framer

You may use the Framer logo to link to official Framer pages (framer.com), provided you follow our Brand Guidelines for logo usage.

Ads and marketing

Keyword advertizing

  • Do not use Framer as a keyword in AdWords, AdSense, or similar advertizing platforms for keyword targeting

  • Do not bid on Framer-related trademarks for search advertizing

Ad copy

You may reference Framer in advertizing copy if it accurately describes your services and clearly indicates you are not Framer:

Correct

Incorrect

ABC Design Studio — We build custom Framer websites

The Framer Experts

Learn to build with Framer — course by [Your Name]

Official Framer Training

Premium templates compatible with Framer

Framer's Template Store

Demonstrations and presentations

When presenting Framer products in webinars, demos, or marketing materials, include this disclaimer:

"This presentation is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."

Official programs

Framer has official community programs including:

  • Framer Experts — Vetted professionals listed in our official directory

  • Framer Creators — Official affiliate program participants

  • Framer Ambassadors — Official educational program members

Only participants in these programs, with active agreements, may use associated terminology. If you're interested in joining an official program, visit framer.com/creators or framer.com/expert/apply.

Just ask

If you'd like to use the Framer Marks in a way not covered by this Policy, please contact us:

When in doubt, please ask before using our marks.

If things go wrong

Framer reserves the right to:

  • Modify this Policy at any time

  • Revoke permission to use the Framer Marks at any time

  • Take action against unauthorized or improper use of the Framer Marks

  • Request modifications to any use that we determine violates this Policy

If your use of the Framer Marks violates this Policy, our Terms of Service, or any other applicable agreement, Framer may take appropriate action, including requesting removal of infringing content or terminating your access to Framer services.

Cheat sheet

Naming your Framer-related product

Do This

Not This

[Your Brand] for Framer

Framer [Your Product]

[Your Brand] — a Framer plugin

Framer [YourBrand]

[Your Brand] templates for Framer

Framer [Your Brand]

Describing your services

Do This

Not This

We specialize in Framer websites

We are Framer Experts (unless official)

Built with Framer

Powered by Framer (as primary branding)

Compatible with Framer

Official Framer Partner (unless official)

Using the logo

Do this

Not this

Use official logo files from framer.com/brand

Recreate or modify the logo

Maintain clear space around the logo

Combine logo with other elements

Use on appropriate backgrounds per guidelines

Change logo colors

Downloads

Brand assets Download official logos and assets
Terms of Service Full terms and conditions
Contact us Get in touch with questions

Framer values our community of designers, developers, and creators who build amazing things with our platform. This Trademark Usage Policy provides guidelines for using the Framer name, logos, and other brand assets. Our goal is to protect the Framer brand while enabling our community to reference Framer appropriately.

For questions about this Policy, contact legal@framer.com. For media inquiries and brand asset requests, contact press@framer.com.

The Framer marks

The Framer Marks include the Framer name, the Framer logo, the Framer wordmark, the Framer app icon, and any other trademarks, logos, graphics, designs, or trade dress that identify Framer as the source of a product or service. These marks are owned by Framer and protected by trademark law.

How to use our brand

When using the Framer Marks, please follow these principles:

  • Be truthful and accurate. Only use Framer Marks in ways that are honest and not misleading

  • Your brand comes first. Your own branding should always be more prominent than the Framer Marks

  • No implied affiliation. Do not suggest sponsorship, endorsement, or official partnership with Framer unless you have a written agreement

  • Use Framer as an adjective. Always use Framer as an adjective (e.g., Framer templates, the Framer platform), never as a noun or verb

Please don’t do this

You may not use the Framer Marks in the following ways without explicit written permission from Framer:

Names & domains

  • Don't register any domain name containing Framer (e.g., framerexperts.com, framertemplates.io)

  • Don't use Framer in your company name, product name, or service name

  • Don't use Framer in your social media handles or usernames

  • Don't combine Framer with your own brand name (e.g., FramerPro, Framer+)

  • Don't create logos that incorporate, imitate, or are confusingly similar to the Framer logo

  • Don't use outdated versions of the Framer logo or branding

Suggesting affiliation

  • Don't use phrases that suggest official partnership, such as:

    • Framer Partner

    • Framer Expert

    • Framer Certified

    • Official Framer [anything]

    • Powered by Framer (as a primary brand element)

  • Don't suggest that your product, service, or content is made by, endorsed by, or affiliated with Framer

  • Don't use the Framer logo as your primary branding or in a way that implies your product is a Framer product

Editing our logo

  • Don't modify, distort, or alter the Framer logo in any way

  • Don't change the colors of the Framer logo

  • Don't add effects, outlines, or shadows to the logo

  • Don't rotate, skew, or stretch the logo

  • Don't combine the logo with other graphics or text

  • Don't use the logo on merchandise without permission

You can do this

You may use the Framer Marks in the following ways, provided you comply with this Policy and our Brand Guidelines:

Referential Use

You may use the word "Framer" to truthfully describe your relationship with the Framer platform:

Correct

Incorrect

Templates for Framer

Framer Templates Co.

Plugins for the Framer platform

FramerPlugins

Tutorials for Framer

Framer Academy

Icons designed for use in Framer

Framer Icons

A design agency specializing in Framer websites

The Framer Agency

We build websites using Framer

Framer Website Builders

Naming your product

If you create plugins, components, or templates for the Framer platform:

Correct

Incorrect

SuperForms for Framer

Framer Forms

QuickAnimate — a Framer plugin

Framer Animate

IconPack for Framer

Framer Icons

Alex's SEO Tools for Framer

Framer SEO

Starter Kit — templates for Framer

Framer Starter Kit

CMS Toolkit for Framer

Framer CMS Pro

"Framer" should describe what your product works with, not be part of your product's name. Your product name should come first and be more prominent.

Your sites & services

If you operate a website, course, community, or service related to Framer:

Correct

Incorrect

Website: framertips.design with clear disclaimer

Website: framer.tips or framerhelp.com

Learn Framer with Sarah

Framer School

Framer Migration Services by [Your Company]

Official Framer Migration

Design Resources for Framer by [Your Brand]

Framer Resources

Required disclaimer for third-party sites: if your website, service, or content relates to Framer, include a clear disclaimer such as:

"This [website/service/content] is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."

Teaching and tutorials

You may use the Framer Marks in educational content, tutorials, reviews, and commentary, provided you:

  • Use Framer Marks only to refer to Framer products accurately

  • Do not imply that your educational content is official or endorsed by Framer

  • Include a disclaimer when appropriate

Linking to Framer

You may use the Framer logo to link to official Framer pages (framer.com), provided you follow our Brand Guidelines for logo usage.

Ads and marketing

Keyword advertizing

  • Do not use Framer as a keyword in AdWords, AdSense, or similar advertizing platforms for keyword targeting

  • Do not bid on Framer-related trademarks for search advertizing

Ad copy

You may reference Framer in advertizing copy if it accurately describes your services and clearly indicates you are not Framer:

Correct

Incorrect

ABC Design Studio — We build custom Framer websites

The Framer Experts

Learn to build with Framer — course by [Your Name]

Official Framer Training

Premium templates compatible with Framer

Framer's Template Store

Demonstrations and presentations

When presenting Framer products in webinars, demos, or marketing materials, include this disclaimer:

"This presentation is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."

Official programs

Framer has official community programs including:

  • Framer Experts — Vetted professionals listed in our official directory

  • Framer Creators — Official affiliate program participants

  • Framer Ambassadors — Official educational program members

Only participants in these programs, with active agreements, may use associated terminology. If you're interested in joining an official program, visit framer.com/creators or framer.com/expert/apply.

Just ask

If you'd like to use the Framer Marks in a way not covered by this Policy, please contact us:

When in doubt, please ask before using our marks.

If things go wrong

Framer reserves the right to:

  • Modify this Policy at any time

  • Revoke permission to use the Framer Marks at any time

  • Take action against unauthorized or improper use of the Framer Marks

  • Request modifications to any use that we determine violates this Policy

If your use of the Framer Marks violates this Policy, our Terms of Service, or any other applicable agreement, Framer may take appropriate action, including requesting removal of infringing content or terminating your access to Framer services.

Cheat sheet

Naming your Framer-related product

Do This

Not This

[Your Brand] for Framer

Framer [Your Product]

[Your Brand] — a Framer plugin

Framer [YourBrand]

[Your Brand] templates for Framer

Framer [Your Brand]

Describing your services

Do This

Not This

We specialize in Framer websites

We are Framer Experts (unless official)

Built with Framer

Powered by Framer (as primary branding)

Compatible with Framer

Official Framer Partner (unless official)

Using the logo

Do this

Not this

Use official logo files from framer.com/brand

Recreate or modify the logo

Maintain clear space around the logo

Combine logo with other elements

Use on appropriate backgrounds per guidelines

Change logo colors

Downloads

Brand assets Download official logos and assets
Terms of Service Full terms and conditions
Contact us Get in touch with questions