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Trademark guidelines
Trademark guidelines
Version 1.0
—
February 6, 2026
Framer values our community of designers, developers, and creators who build amazing things with our platform. This Trademark Usage Policy provides guidelines for using the Framer name, logos, and other brand assets. Our goal is to protect the Framer brand while enabling our community to reference Framer appropriately.
For questions about this Policy, contact legal@framer.com. For media inquiries and brand asset requests, contact press@framer.com.
The Framer marks
The Framer Marks include the Framer name, the Framer logo, the Framer wordmark, the Framer app icon, and any other trademarks, logos, graphics, designs, or trade dress that identify Framer as the source of a product or service. These marks are owned by Framer and protected by trademark law.
How to use our brand
When using the Framer Marks, please follow these principles:
Be truthful and accurate. Only use Framer Marks in ways that are honest and not misleading
Your brand comes first. Your own branding should always be more prominent than the Framer Marks
No implied affiliation. Do not suggest sponsorship, endorsement, or official partnership with Framer unless you have a written agreement
Use Framer as an adjective. Always use Framer as an adjective (e.g., Framer templates, the Framer platform), never as a noun or verb
Please don’t do this
You may not use the Framer Marks in the following ways without explicit written permission from Framer:
Names & domains
Don't register any domain name containing Framer (e.g., framerexperts.com, framertemplates.io)
Don't use Framer in your company name, product name, or service name
Don't use Framer in your social media handles or usernames
Don't combine Framer with your own brand name (e.g., FramerPro, Framer+)
Don't create logos that incorporate, imitate, or are confusingly similar to the Framer logo
Don't use outdated versions of the Framer logo or branding
Suggesting affiliation
Don't use phrases that suggest official partnership, such as:
Framer Partner
Framer Expert
Framer Certified
Official Framer [anything]
Powered by Framer (as a primary brand element)
Don't suggest that your product, service, or content is made by, endorsed by, or affiliated with Framer
Don't use the Framer logo as your primary branding or in a way that implies your product is a Framer product
Editing our logo
Don't modify, distort, or alter the Framer logo in any way
Don't change the colors of the Framer logo
Don't add effects, outlines, or shadows to the logo
Don't rotate, skew, or stretch the logo
Don't combine the logo with other graphics or text
Don't use the logo on merchandise without permission
You can do this
You may use the Framer Marks in the following ways, provided you comply with this Policy and our Brand Guidelines:
Referential Use
You may use the word "Framer" to truthfully describe your relationship with the Framer platform:
Correct | Incorrect |
|---|---|
Templates for Framer | Framer Templates Co. |
Plugins for the Framer platform | FramerPlugins |
Tutorials for Framer | Framer Academy |
Icons designed for use in Framer | Framer Icons |
A design agency specializing in Framer websites | The Framer Agency |
We build websites using Framer | Framer Website Builders |
Naming your product
If you create plugins, components, or templates for the Framer platform:
Correct | Incorrect |
|---|---|
SuperForms for Framer | Framer Forms |
QuickAnimate — a Framer plugin | Framer Animate |
IconPack for Framer | Framer Icons |
Alex's SEO Tools for Framer | Framer SEO |
Starter Kit — templates for Framer | Framer Starter Kit |
CMS Toolkit for Framer | Framer CMS Pro |
"Framer" should describe what your product works with, not be part of your product's name. Your product name should come first and be more prominent.
Your sites & services
If you operate a website, course, community, or service related to Framer:
Correct | Incorrect |
|---|---|
Website: framertips.design with clear disclaimer | Website: framer.tips or framerhelp.com |
Learn Framer with Sarah | Framer School |
Framer Migration Services by [Your Company] | Official Framer Migration |
Design Resources for Framer by [Your Brand] | Framer Resources |
Required disclaimer for third-party sites: if your website, service, or content relates to Framer, include a clear disclaimer such as:
"This [website/service/content] is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."
Teaching and tutorials
You may use the Framer Marks in educational content, tutorials, reviews, and commentary, provided you:
Use Framer Marks only to refer to Framer products accurately
Do not imply that your educational content is official or endorsed by Framer
Include a disclaimer when appropriate
Linking to Framer
You may use the Framer logo to link to official Framer pages (framer.com), provided you follow our Brand Guidelines for logo usage.
Ads and marketing
Keyword advertizing
Do not use Framer as a keyword in AdWords, AdSense, or similar advertizing platforms for keyword targeting
Do not bid on Framer-related trademarks for search advertizing
Ad copy
You may reference Framer in advertizing copy if it accurately describes your services and clearly indicates you are not Framer:
Correct | Incorrect |
|---|---|
ABC Design Studio — We build custom Framer websites | The Framer Experts |
Learn to build with Framer — course by [Your Name] | Official Framer Training |
Premium templates compatible with Framer | Framer's Template Store |
Demonstrations and presentations
When presenting Framer products in webinars, demos, or marketing materials, include this disclaimer:
"This presentation is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."
Official programs
Framer has official community programs including:
Framer Experts — Vetted professionals listed in our official directory
Framer Creators — Official affiliate program participants
Framer Ambassadors — Official educational program members
Only participants in these programs, with active agreements, may use associated terminology. If you're interested in joining an official program, visit framer.com/creators or framer.com/expert/apply.
Just ask
If you'd like to use the Framer Marks in a way not covered by this Policy, please contact us:
Brand and logo requests: press@framer.com
Legal questions: legal@framer.com
Partnership inquiries: partners@framer.com
When in doubt, please ask before using our marks.
If things go wrong
Framer reserves the right to:
Modify this Policy at any time
Revoke permission to use the Framer Marks at any time
Take action against unauthorized or improper use of the Framer Marks
Request modifications to any use that we determine violates this Policy
If your use of the Framer Marks violates this Policy, our Terms of Service, or any other applicable agreement, Framer may take appropriate action, including requesting removal of infringing content or terminating your access to Framer services.
Cheat sheet
Naming your Framer-related product
Do This | Not This |
|---|---|
[Your Brand] for Framer | Framer [Your Product] |
[Your Brand] — a Framer plugin | Framer [YourBrand] |
[Your Brand] templates for Framer | Framer [Your Brand] |
Describing your services
Do This | Not This |
|---|---|
We specialize in Framer websites | We are Framer Experts (unless official) |
Built with Framer | Powered by Framer (as primary branding) |
Compatible with Framer | Official Framer Partner (unless official) |
Using the logo
Do this | Not this |
|---|---|
Use official logo files from framer.com/brand | Recreate or modify the logo |
Maintain clear space around the logo | Combine logo with other elements |
Use on appropriate backgrounds per guidelines | Change logo colors |
Downloads
Brand assets Download official logos and assets
Terms of Service Full terms and conditions
Contact us Get in touch with questions
Framer values our community of designers, developers, and creators who build amazing things with our platform. This Trademark Usage Policy provides guidelines for using the Framer name, logos, and other brand assets. Our goal is to protect the Framer brand while enabling our community to reference Framer appropriately.
For questions about this Policy, contact legal@framer.com. For media inquiries and brand asset requests, contact press@framer.com.
The Framer marks
The Framer Marks include the Framer name, the Framer logo, the Framer wordmark, the Framer app icon, and any other trademarks, logos, graphics, designs, or trade dress that identify Framer as the source of a product or service. These marks are owned by Framer and protected by trademark law.
How to use our brand
When using the Framer Marks, please follow these principles:
Be truthful and accurate. Only use Framer Marks in ways that are honest and not misleading
Your brand comes first. Your own branding should always be more prominent than the Framer Marks
No implied affiliation. Do not suggest sponsorship, endorsement, or official partnership with Framer unless you have a written agreement
Use Framer as an adjective. Always use Framer as an adjective (e.g., Framer templates, the Framer platform), never as a noun or verb
Please don’t do this
You may not use the Framer Marks in the following ways without explicit written permission from Framer:
Names & domains
Don't register any domain name containing Framer (e.g., framerexperts.com, framertemplates.io)
Don't use Framer in your company name, product name, or service name
Don't use Framer in your social media handles or usernames
Don't combine Framer with your own brand name (e.g., FramerPro, Framer+)
Don't create logos that incorporate, imitate, or are confusingly similar to the Framer logo
Don't use outdated versions of the Framer logo or branding
Suggesting affiliation
Don't use phrases that suggest official partnership, such as:
Framer Partner
Framer Expert
Framer Certified
Official Framer [anything]
Powered by Framer (as a primary brand element)
Don't suggest that your product, service, or content is made by, endorsed by, or affiliated with Framer
Don't use the Framer logo as your primary branding or in a way that implies your product is a Framer product
Editing our logo
Don't modify, distort, or alter the Framer logo in any way
Don't change the colors of the Framer logo
Don't add effects, outlines, or shadows to the logo
Don't rotate, skew, or stretch the logo
Don't combine the logo with other graphics or text
Don't use the logo on merchandise without permission
You can do this
You may use the Framer Marks in the following ways, provided you comply with this Policy and our Brand Guidelines:
Referential Use
You may use the word "Framer" to truthfully describe your relationship with the Framer platform:
Correct | Incorrect |
|---|---|
Templates for Framer | Framer Templates Co. |
Plugins for the Framer platform | FramerPlugins |
Tutorials for Framer | Framer Academy |
Icons designed for use in Framer | Framer Icons |
A design agency specializing in Framer websites | The Framer Agency |
We build websites using Framer | Framer Website Builders |
Naming your product
If you create plugins, components, or templates for the Framer platform:
Correct | Incorrect |
|---|---|
SuperForms for Framer | Framer Forms |
QuickAnimate — a Framer plugin | Framer Animate |
IconPack for Framer | Framer Icons |
Alex's SEO Tools for Framer | Framer SEO |
Starter Kit — templates for Framer | Framer Starter Kit |
CMS Toolkit for Framer | Framer CMS Pro |
"Framer" should describe what your product works with, not be part of your product's name. Your product name should come first and be more prominent.
Your sites & services
If you operate a website, course, community, or service related to Framer:
Correct | Incorrect |
|---|---|
Website: framertips.design with clear disclaimer | Website: framer.tips or framerhelp.com |
Learn Framer with Sarah | Framer School |
Framer Migration Services by [Your Company] | Official Framer Migration |
Design Resources for Framer by [Your Brand] | Framer Resources |
Required disclaimer for third-party sites: if your website, service, or content relates to Framer, include a clear disclaimer such as:
"This [website/service/content] is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."
Teaching and tutorials
You may use the Framer Marks in educational content, tutorials, reviews, and commentary, provided you:
Use Framer Marks only to refer to Framer products accurately
Do not imply that your educational content is official or endorsed by Framer
Include a disclaimer when appropriate
Linking to Framer
You may use the Framer logo to link to official Framer pages (framer.com), provided you follow our Brand Guidelines for logo usage.
Ads and marketing
Keyword advertizing
Do not use Framer as a keyword in AdWords, AdSense, or similar advertizing platforms for keyword targeting
Do not bid on Framer-related trademarks for search advertizing
Ad copy
You may reference Framer in advertizing copy if it accurately describes your services and clearly indicates you are not Framer:
Correct | Incorrect |
|---|---|
ABC Design Studio — We build custom Framer websites | The Framer Experts |
Learn to build with Framer — course by [Your Name] | Official Framer Training |
Premium templates compatible with Framer | Framer's Template Store |
Demonstrations and presentations
When presenting Framer products in webinars, demos, or marketing materials, include this disclaimer:
"This presentation is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."
Official programs
Framer has official community programs including:
Framer Experts — Vetted professionals listed in our official directory
Framer Creators — Official affiliate program participants
Framer Ambassadors — Official educational program members
Only participants in these programs, with active agreements, may use associated terminology. If you're interested in joining an official program, visit framer.com/creators or framer.com/expert/apply.
Just ask
If you'd like to use the Framer Marks in a way not covered by this Policy, please contact us:
Brand and logo requests: press@framer.com
Legal questions: legal@framer.com
Partnership inquiries: partners@framer.com
When in doubt, please ask before using our marks.
If things go wrong
Framer reserves the right to:
Modify this Policy at any time
Revoke permission to use the Framer Marks at any time
Take action against unauthorized or improper use of the Framer Marks
Request modifications to any use that we determine violates this Policy
If your use of the Framer Marks violates this Policy, our Terms of Service, or any other applicable agreement, Framer may take appropriate action, including requesting removal of infringing content or terminating your access to Framer services.
Cheat sheet
Naming your Framer-related product
Do This | Not This |
|---|---|
[Your Brand] for Framer | Framer [Your Product] |
[Your Brand] — a Framer plugin | Framer [YourBrand] |
[Your Brand] templates for Framer | Framer [Your Brand] |
Describing your services
Do This | Not This |
|---|---|
We specialize in Framer websites | We are Framer Experts (unless official) |
Built with Framer | Powered by Framer (as primary branding) |
Compatible with Framer | Official Framer Partner (unless official) |
Using the logo
Do this | Not this |
|---|---|
Use official logo files from framer.com/brand | Recreate or modify the logo |
Maintain clear space around the logo | Combine logo with other elements |
Use on appropriate backgrounds per guidelines | Change logo colors |
Downloads
Brand assets Download official logos and assets
Terms of Service Full terms and conditions
Contact us Get in touch with questions
Framer values our community of designers, developers, and creators who build amazing things with our platform. This Trademark Usage Policy provides guidelines for using the Framer name, logos, and other brand assets. Our goal is to protect the Framer brand while enabling our community to reference Framer appropriately.
For questions about this Policy, contact legal@framer.com. For media inquiries and brand asset requests, contact press@framer.com.
The Framer marks
The Framer Marks include the Framer name, the Framer logo, the Framer wordmark, the Framer app icon, and any other trademarks, logos, graphics, designs, or trade dress that identify Framer as the source of a product or service. These marks are owned by Framer and protected by trademark law.
How to use our brand
When using the Framer Marks, please follow these principles:
Be truthful and accurate. Only use Framer Marks in ways that are honest and not misleading
Your brand comes first. Your own branding should always be more prominent than the Framer Marks
No implied affiliation. Do not suggest sponsorship, endorsement, or official partnership with Framer unless you have a written agreement
Use Framer as an adjective. Always use Framer as an adjective (e.g., Framer templates, the Framer platform), never as a noun or verb
Please don’t do this
You may not use the Framer Marks in the following ways without explicit written permission from Framer:
Names & domains
Don't register any domain name containing Framer (e.g., framerexperts.com, framertemplates.io)
Don't use Framer in your company name, product name, or service name
Don't use Framer in your social media handles or usernames
Don't combine Framer with your own brand name (e.g., FramerPro, Framer+)
Don't create logos that incorporate, imitate, or are confusingly similar to the Framer logo
Don't use outdated versions of the Framer logo or branding
Suggesting affiliation
Don't use phrases that suggest official partnership, such as:
Framer Partner
Framer Expert
Framer Certified
Official Framer [anything]
Powered by Framer (as a primary brand element)
Don't suggest that your product, service, or content is made by, endorsed by, or affiliated with Framer
Don't use the Framer logo as your primary branding or in a way that implies your product is a Framer product
Editing our logo
Don't modify, distort, or alter the Framer logo in any way
Don't change the colors of the Framer logo
Don't add effects, outlines, or shadows to the logo
Don't rotate, skew, or stretch the logo
Don't combine the logo with other graphics or text
Don't use the logo on merchandise without permission
You can do this
You may use the Framer Marks in the following ways, provided you comply with this Policy and our Brand Guidelines:
Referential Use
You may use the word "Framer" to truthfully describe your relationship with the Framer platform:
Correct | Incorrect |
|---|---|
Templates for Framer | Framer Templates Co. |
Plugins for the Framer platform | FramerPlugins |
Tutorials for Framer | Framer Academy |
Icons designed for use in Framer | Framer Icons |
A design agency specializing in Framer websites | The Framer Agency |
We build websites using Framer | Framer Website Builders |
Naming your product
If you create plugins, components, or templates for the Framer platform:
Correct | Incorrect |
|---|---|
SuperForms for Framer | Framer Forms |
QuickAnimate — a Framer plugin | Framer Animate |
IconPack for Framer | Framer Icons |
Alex's SEO Tools for Framer | Framer SEO |
Starter Kit — templates for Framer | Framer Starter Kit |
CMS Toolkit for Framer | Framer CMS Pro |
"Framer" should describe what your product works with, not be part of your product's name. Your product name should come first and be more prominent.
Your sites & services
If you operate a website, course, community, or service related to Framer:
Correct | Incorrect |
|---|---|
Website: framertips.design with clear disclaimer | Website: framer.tips or framerhelp.com |
Learn Framer with Sarah | Framer School |
Framer Migration Services by [Your Company] | Official Framer Migration |
Design Resources for Framer by [Your Brand] | Framer Resources |
Required disclaimer for third-party sites: if your website, service, or content relates to Framer, include a clear disclaimer such as:
"This [website/service/content] is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."
Teaching and tutorials
You may use the Framer Marks in educational content, tutorials, reviews, and commentary, provided you:
Use Framer Marks only to refer to Framer products accurately
Do not imply that your educational content is official or endorsed by Framer
Include a disclaimer when appropriate
Linking to Framer
You may use the Framer logo to link to official Framer pages (framer.com), provided you follow our Brand Guidelines for logo usage.
Ads and marketing
Keyword advertizing
Do not use Framer as a keyword in AdWords, AdSense, or similar advertizing platforms for keyword targeting
Do not bid on Framer-related trademarks for search advertizing
Ad copy
You may reference Framer in advertizing copy if it accurately describes your services and clearly indicates you are not Framer:
Correct | Incorrect |
|---|---|
ABC Design Studio — We build custom Framer websites | The Framer Experts |
Learn to build with Framer — course by [Your Name] | Official Framer Training |
Premium templates compatible with Framer | Framer's Template Store |
Demonstrations and presentations
When presenting Framer products in webinars, demos, or marketing materials, include this disclaimer:
"This presentation is independent of Framer and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Framer B.V."
Official programs
Framer has official community programs including:
Framer Experts — Vetted professionals listed in our official directory
Framer Creators — Official affiliate program participants
Framer Ambassadors — Official educational program members
Only participants in these programs, with active agreements, may use associated terminology. If you're interested in joining an official program, visit framer.com/creators or framer.com/expert/apply.
Just ask
If you'd like to use the Framer Marks in a way not covered by this Policy, please contact us:
Brand and logo requests: press@framer.com
Legal questions: legal@framer.com
Partnership inquiries: partners@framer.com
When in doubt, please ask before using our marks.
If things go wrong
Framer reserves the right to:
Modify this Policy at any time
Revoke permission to use the Framer Marks at any time
Take action against unauthorized or improper use of the Framer Marks
Request modifications to any use that we determine violates this Policy
If your use of the Framer Marks violates this Policy, our Terms of Service, or any other applicable agreement, Framer may take appropriate action, including requesting removal of infringing content or terminating your access to Framer services.
Cheat sheet
Naming your Framer-related product
Do This | Not This |
|---|---|
[Your Brand] for Framer | Framer [Your Product] |
[Your Brand] — a Framer plugin | Framer [YourBrand] |
[Your Brand] templates for Framer | Framer [Your Brand] |
Describing your services
Do This | Not This |
|---|---|
We specialize in Framer websites | We are Framer Experts (unless official) |
Built with Framer | Powered by Framer (as primary branding) |
Compatible with Framer | Official Framer Partner (unless official) |
Using the logo
Do this | Not this |
|---|---|
Use official logo files from framer.com/brand | Recreate or modify the logo |
Maintain clear space around the logo | Combine logo with other elements |
Use on appropriate backgrounds per guidelines | Change logo colors |
Downloads
Brand assets Download official logos and assets
Terms of Service Full terms and conditions
Contact us Get in touch with questions