With today’s Framer 3.0 launch we’re also introducing a brand new community, which will include the new Marketplace. The biggest change is that resources will no longer go through a review process before they can be published. During the beta, some concerns came up around ranking, reviews, quality, and discoverability, and we know others might have those questions too. I wanted to give a bit more context on the changes we’re making.
If you’ve spent years building great templates, I understand why opening things up feels risky. The Marketplace matters to many of you, and I don’t take that lightly.
Why the review system had to change
The main reason we’re making this change is simple: the old review system had outgrown itself.
It had real upsides, mostly around quality. But it was also slow, created bottlenecks, was not always fair, and made it harder for new people to contribute. Framer is much bigger now. The creator ecosystem is much bigger now. A lot more people want to share templates, plugins, components, sites, and other resources. We don’t want the main experience of participating in Community to be waiting for permission.
So we’re opening the Marketplace up.
Moderation becomes the new reviewing
That does not mean “anything goes.” It means moderation is becoming the new reviewing.
The review team’s job is changing from manually approving every submission before it can go live, to moderating what gets featured, improving the signals that ranking uses, and helping creators understand what good looks like. You won’t be blocked from uploading something just because it is waiting in a queue. But if something is low quality, broken, misleading, copied, or not useful, you should not expect the algorithm to surface it. You may also hear from the moderation team with suggestions for how to improve it.
We’re also not planning to solve this with a “request review” flow. That mostly recreates the same bottleneck in a different shape: people optimize around getting reviewed, the team becomes a gate again, and the system still does not scale.
How ranking should work
A few important things about ranking: ranking is not meant to be a permanent scoreboard of who is “best.” It is a discovery system. It should help fresh, good work get seen. It should change over time. If something gets attention for a moment and then stops resonating, it should move down. If someone keeps posting great work, they should stay relevant.
The thing I’d encourage everyone to worry less about is the exact mechanics of the feed, the algorithm, and what it takes to be featured.
What creators should focus on
The thing I’d encourage everyone to worry much more about is:
Product quality
Distribution
Product quality is by far the biggest lever. Make something genuinely useful. Make it original. Make it polished. Make it easy to edit. Make it work beautifully on mobile. Make the CMS make sense. Make the listing clear. Support your customers. Update the product. Treat it like a real product.
Distribution is the second biggest lever. Build an audience. Launch properly. Talk about your work. Explain who it is for. Show how it works. Build trust. The most serious creators do not rely on the Marketplace as their only source of traffic. They use the Marketplace as one channel in a larger business.
That is the mindset I want more creators to adopt.
The bigger picture
So yes, we are opening things up. But we are not lowering the ambition. If anything, the bar for what stands out will get higher.
Keep giving feedback. Keep calling out what feels unfair. But also keep the bigger picture in mind: the creators who win long-term are not the ones who understand the feed best. They are the ones who consistently make great products and build real distribution around them.
If you have questions or feedback, you can always reach out to creators@framer.com.
Jorn from Framer
FAQ
What happens if someone copies my work?
Any asset can be reported, and the moderation team will review it. If something is copied, misleading, broken, or clearly low quality, we can take action on it. Opening up publishing does not mean we stop protecting the quality of the Marketplace.
What if good work gets buried unfairly?
Community is a feed and discovery surface, not a guaranteed distribution channel. The algorithm should be fair, fresh, and good at surfacing strong work, and that’s our responsibility to keep improving. But creators should not build their business around depending on feed placement. The best thing you can do is make great products, keep posting, talk about your work, engage with people, and build an audience. If your work gets featured or ranks well, amazing. But treat that as an accelerant, not the foundation of your business.
Will current Marketplace and SEO pages remain?
Yes. We kept the existing categories and made sure SEO is not hurt by these changes. Community changes how publishing and discovery work, but Marketplace pages, category pages, and SEO surfaces remain an important part of how buyers find templates and how creators get discovered.
Does distribution just mean having a large follower base?
No. A large audience helps, but distribution can also mean picking a clear niche, writing useful launch posts, making good demos, sharing updates, helping people, creating tutorials, improving your profile and product pages, and shipping consistently. Creators without a huge audience should still get a shot. But effort alone is not the goal. We want to reward work that creates value for users: useful products, good presentation, real engagement, happy buyers, and continued improvement.
Will this affect creator earnings?
Individual creator earnings may move up or down as rankings change and more people publish. Some categories will become more competitive. The goal is not to make the pie smaller. The goal is to make the ecosystem bigger: more creators, more products, more buyers, better discovery, and more reasons for people to start with Framer. Over time, I think this creates more opportunity for serious creators, but it also raises the bar. “Good enough to get accepted” will matter less. “Good enough that people actually want it” will matter more.
