The percentage of visitors who leave your site after viewing only one page, without any further interaction. A high bounce rate may indicate irrelevant traffic, poor user experience, or content that doesn't match visitor expectations. Analyze bounce rates alongside other metrics—a blog post with high bounce rate might still be successful if users find their answer.

Framer’s built-in product analytics, now referred to as Framer Analytics, for tracking traffic, user behavior, and conversions without third-party setup. It integrates directly with Framer sites and dashboards, reducing implementation overhead. Review current features in Framer docs as analytics capabilities continue to evolve.

Google's web analytics service tracking website traffic, user behavior, and conversion data. Google Analytics provides detailed insights but requires cookie consent in many jurisdictions. Framer's built-in analytics offer privacy-friendly tracking without external dependencies. See Tracking visitors with Framer’s built-in analytics.

A single instance of a page being loaded in a browser, the basic unit of website traffic measurement. Pageviews indicate content popularity and traffic volume but don’t reveal engagement quality. Combine pageview data with other metrics like time on page and bounce rate.

URL additions that track marketing campaign sources, enabling attribution of traffic to specific channels. UTM parameters identify which campaigns, channels, and content drive conversions. Add UTM parameters to links in emails, ads, and social posts. See Track UTM parameters and Google Ads IDs in forms.

Internet Protocol address—a numerical label identifying devices on a network, like 192.168.1.1 or a longer IPv6 format. IP addresses enable communication between devices and can provide geographic location data for analytics. CDNs route traffic based on IP to serve content from nearby servers.

A distributed network of servers that delivers web content from locations geographically closest to each visitor, reducing latency and improving load times. CDNs also provide redundancy and protection against traffic spikes or server failures. Framer hosts all sites on a global CDN automatically for optimal worldwide performance.

A word or phrase that users search for, targeted in content and SEO strategy to attract relevant traffic. Research keywords to understand user intent and competition before creating content. Incorporate keywords naturally in titles, headings, and body text without overstuffing.

Design that adapts fluidly to mobile screen sizes through flexible layouts, scaled typography, and touch-friendly interactions. Mobile responsiveness is essential as mobile traffic often exceeds desktop. Test designs on actual devices to catch issues emulators miss.

Website visitors arriving through unpaid search engine results rather than advertising or direct navigation. Organic traffic indicates SEO success and sustainable audience growth without ongoing ad spend. Build organic traffic through quality content, technical SEO, and earning backlinks.

A Production Domain is the primary public hostname connected to a live site deployment for real user traffic.