Publishing great work is only part of the process. How you present and share your content can have a significant impact on how many people discover it across the Community.

How people discover your work

Your content can appear in several areas of the Community:

Each surface rewards content that is clear, engaging, and well presented. To learn more about content visibility, see the article on Community ranking.

Help people understand your resource quickly

Users often decide whether to explore a resource within seconds. A clear presentation helps them understand what your resource is, who it is for, and why it is valuable.

Use strong visuals

Visuals are often the first thing users notice. Video is usually the most effective format because it quickly demonstrates what your resource does and what makes it unique.

When adding visual media:

1. Use video whenever possible to showcase your resource in action.

2. Make your first piece of media your strongest asset, as it may be used as a thumbnail throughout the Community.

3. Show your work in context, such as:

   • A template displayed in a browser window.

   • A plugin being used.

   • A component inside a real project.

4. If you use images, lead with the most visually compelling screenshot.

Resources without visual media cannot appear in Hype, so adding video or images is strongly recommended.

Write a clear title and description

After viewing your visuals, users typically look at the title and description before deciding whether to learn more.

To make your resource easier to discover:

• Use a clear, descriptive title that explains what the resource is.

• Include terms users are likely to search for.

• Avoid vague or generic names.

• Explain who the resource is for and what problem it solves.

• Highlight notable features, benefits, or included content when relevant.

For example, “SaaS Landing Page Template” communicates significantly more value than a generic project name.

Choose accurate categories and tags

Categories, style tags, and feature tags help users discover relevant content through browsing, filtering, and search.

To improve discoverability:

• Select the most accurate category for your resource.

• Use style tags that match the design, such as Minimal, Dark, or Animated.

• Add feature tags that reflect functionality, such as CMS, Forms, or Scroll Effects.

Using inaccurate categories or tags can make it harder for the right audience to find your work.

Focus on discoverability before redesigning

If a resource is not performing as expected, avoid assuming the resource itself is the problem.

Before making major changes, consider whether users are discovering it in the first place. Low engagement is often caused by presentation, positioning, or distribution rather than the quality of the work.

Ask yourself:

• Are users finding the resource but not converting?

• Are views low because users are not discovering it?

• Is the intended audience clear from the title, visuals, and description?

• Are you sharing it where your target audience spends time?

For niche resources, audience fit can be just as important as quality. Improving discoverability may have a greater impact than redesigning the resource itself.

Promote your work

Publishing a resource is only the first step. Visibility often comes from consistently sharing your work and actively participating in the Community.

When promoting your resource:

1. Create a Community post when you publish.

2. Share context that is not already included in the listing, such as your process, inspiration, or lessons learned.

3. Ask questions and invite feedback.

4. Reply to comments and engage with other creators.

5. Publish consistently over time.

6. Consider publishing when more users are active to maximize early engagement.

Thoughtful, authentic participation often generates more engagement than purely promotional posts.